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#TeamSmooth or #TeamPulpy? Keri says it’s time to pick a side
Are you #TeamSmooth or #TeamPulpy? Keri Juice wants to know.
Like any great food debate – crunchy versus smooth peanut butter or pineapples on pizza – Keri is calling on Kiwis to share their foodie thoughts on juice through a music video.
The End the Pulp Friction campaign music video stars Kiwi comedy duo, Laura Daniel and Joseph Moore, battling it out to an upbeat pop anthem, while representing #TeamSmooth and #TeamPulpy.
With kitchen showdowns, dramatic juice spills, and lyrics that capture the absurdity of the pulp debate, the campaign creators say it will be difficult not to pick a side and even dance along with the beat.
Declare your allegiance
“We wanted to create a campaign that resonated with Kiwis’ sense of humour and acknowledged their passion for food preferences,” says Tracey Evans, Marketing Director, Coca-Cola New Zealand.
“The End the ‘Pulp Friction’ campaign is a light-hearted way of embracing the playful side of these debates and reminding everyone that whether you’re #TeamSmooth or #TeamPulpy, Keri Juice has got you covered.”
The music video invites Kiwis to join the #PulpFriction conversation and share their own #TeamSmooth or #TeamPulpy stories and declare their allegiance.
