IHAC announces 2025 award winners
Last week, the In-House Agency Council announced the winners of the 2025 IHAC Awards in a virtual ceremony, recognising outstanding work across APAC.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Art of the Possible launches in New Zealand with smarter world-class marketing
Art of the Possible has launched in New Zealand, providing businesses with a flexible model that connects brands directly to proven experts.
2025 Axis Awards winners announced
Last night, the 45th Axis Awards were held at the Viaduct Events Centre in Auckland, and the industry gathered to recognise outstanding creative campaigns.
Ogilvy picks up Silver Fern Farms account
Silver Fern Farms has appointed Ogilvy NZ as its global agency partner, as part of an ongoing expansion into multiple overseas markets.
Acast expands into Queensland with new roles and promotions
Leading podcast company Acast has announced six promotions in its sales teams, which cover Australia and New Zealand.
North & South is back and growing
North & South has made a comeback, having launched its first newsletter to subscribers in late January with promising results.
Unbound launches digital marketing course
Unbound has launched Unbound Academy, a workshop series to help businesses improve their digital marketing skills.
Digital TV spend is up, but revenues ‘don’t reflect reach’
The ASA’s 2024 turnover report shows a decline in TV revenue and continued growth in digital TV spending. But the report only tells half the story, says ThinkTV.
Digital now two-thirds of the advertising turnover pie, says ASA
The ASA’s latest advertising turnover report shows total digital spend was $2,422 million in the year ending 31 December 2024.
OOHMAA invests in future with new team structure
OOHMAA is investing in the future of the out of home industry with a new CEO role – the existing position held by Natasha O’Connor has been disestablished.
TVNZ a key partner for NZ Marketing Association’s leadership programme
TVNZ has joined the 2025 Professional Certification of Advanced Marketing Leadership programme as a key partner, reinforcing…
Engaging content and tasty meals: Flicks and Delivereasy renew partnership
Kiwi streaming and cinema guide Flicks has renewed its exclusive partnership with local delivery service Delivereasy – a match-made in heaven.
Patel and Burton expand roles within DDB Group AUNZ
DDB Group AUNZ has announced a new leadership team with NZ CEO Priya Patel and NZ Chief Creative Officer Matty Burton taking on expanded roles.
Motion Sickness and Finch win AdFest gold for herpes campaign
The ‘Make New Zealand the best place in the world to have herpes’ campaign has won gold at AdFest 2025.
Cystic Fibrosis NZ picks Chemistry to lead creative and marketing
Cystic Fibrosis NZ have chosen Chemistry to lead their creative and digital marketing efforts in 2025 and beyond, marking a new chapter for the organisation.
Introducing Wairau Digital: MediaWorks’ premium DOOH sites on the North Shore
MediaWorks is introducing its latest digital out-of-home development on the North Shore – two screens to catch the traffic at the Tristram Ave on-ramp.
StackAdapt and Zitcha’s global partnership to power retail media
Advertising platform StackAdapt has announced a global partnership with Zitcha, a unified retail media platform, providing an easy system for brands to utilise.
Wind powers The Southerly’s launch campaign
Wind is powering the digital out-of-home campaign for The Southerly, a luxury whisky-infused honey, using an energy source that truly fits the brand name.
Nielsen data reveals advertising expenditure increase in banking and finance
Nielsen Ad Intel’s latest data shows advertising expenditure across New Zealand’s Investment, Finance, and Banking sector jumped by 4.1% year-on-year
Around the World: Unilever’s bold shift & Four Seasons’ marketing jackpot
Unilever is moving 50% of its ad spend to social media; The White Lotus is seeing travellers flock to the Four Seasons; Why brands need to tune into podcasts.
Shepherdess turns five
Shepherdess magazine is marking a significant milestone this month – five years old and its 21st edition with rural champion Catherine Mullooly on the cover.
Sling & Stone appointed by Pathfinder to showcase ethical investments
Communications agency Sling & Stone has been appointed by New Zealand’s ethical KiwiSaver provider Pathfinder following a competitive pitch process.
Chemistry in charge of Otago Polytechnic brand refresh
Otago Polytechnic has appointed Chemistry to develop and execute a refreshed brand and marketing strategy, effective immediately.
Youth audiences essential, cinema study finds
Val Morgan Cinema and Kantar analysis has confirmed cinema is a powerful campaign driver among youth audiences, creating lasting impressions for Gen Z.
Thompson Spencer and Reason announce landmark merger
Independent agenies Thompson Spencer and Reason have announced a merger to form one of the largest independent agency groups in the country.
Realness reigns for Gen Z in 2025
Despite being the first truly digital generation, Zoomers say realness and authenticity are most important and that they value time away from screens.
iNova appoints Mediahub as agency of record
Following a competitive pitch, multi-national healthcare and pharmaceutical giant iNova has appointed Mediahub as its agency of record in New Zealand.
Nielsen reveals NZ’s top advertisers in latest report
Nielsen Ad Intel has released its 2024 Advertising Spend Report, revealing the top advertisers, highest-investing industries, and key market shifts in Aotearoa over the past year.
Motion Sickness wins Pizza Hut New Zealand account
Motion Sickness has been appointed as agency of record for Pizza Hut New Zealand after a competitive pitch, kicking off with a cheeky campaign: Don’t Sleep on It.
Hello, my name is Gen Z and I’m nostalgic. How can you help me?
I never felt like I identified with being part of Generation Z until I walked into Live Nation’s Love Song event yesterday and saw a mug with my name on it.
2degrees and TBWA\NZ develop SupportHER club for women’s sport
In 2025, 2degrees is scaling up its sponsorship of women’s sport as part of its ‘Fighting for Fair’ commitment with a SupportHer club.
Entries open for the YouTube NZ Marketing Awards 2025
After a triumphant awards event last year, NZ Marketing magazine and the NZ Marketing Association are thrilled to continue its partnership with YouTube.
Special’s Export Ultra campaign tops Axis Awards finalist tally
Featuring rapper Vanilla Ice, the campaign was designed to help prevent Kiwis from accidentally blowing up their beers after leaving them in the freezer.
Hell Pizza launches new brand platform ‘Worth going to Hell for’ via Yarn
The campaign introduces an unconventional lead: a ventriloquist puppet with a daring message—that some things in life are ‘worth going to Hell for.’”
OOHMAA announces 2024 winners of The Speccies
OOHMAA is excited to celebrate the campaigns that made their mark and were awarded as 2024 Category winners and the Grand Prix champion.
Fisher Funds has Special Reasons to celebrate in 2025
Fisher Funds has appointed Special as its creative agency, and Reason as its media and performance marketing partner after a competitive pitch.