Comms Council extends deadline on Advertising Industry Census
The Comms Council is launching an industry-wide census survey to measure the current makeup of the workforce, and identify how inclusive it really is.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Vanilla Ice is back in the top spot after beer campaign recognised by Best Ads
‘Ice Ice Baby’ hit number one in the world back in 1990, and now Vanilla Ice is back at number one with the Export Ultra Cold Call Back Service on BestAds.com.
Hawke’s Bay Hawks and Big Barrel celebrate the start of long-term collaboration
Basketball team the Hawke’s Bay Hawks are proud to announce Big Barrel as its official naming rights partner, the start of a long-term collaboration.
Stuff finalist in five categories at 2025 INMA Global Media Awards
Innovations in AI, unique campaign marketing and subscriber initiatives have seen Stuff Group nominated in five categories at the 2025 INMA Global Media Awards.
TBWA\NZ invites ‘Food Critics’ for new food waste campaign
TBWA\NZ has brought food waste to life – quite literally – by turning neglected ingredients into brutally honest food critics.
VMO brings social outdoors with Social Journeys
VMO has partnered with creative automation company Nova to enable brands to adapt their existing social campaign creative for VMO’s screen network.
Clemenger BBDO’s Fee Speech campaign for International Women’s Day
Clemenger BBDO and Less than 10% F*ck That are taking a stand this International Women’s Day to stop free speech with a new campaign, Fee Speech.
OOHMAA reveals Q4 winners of The Speccies
OOHMAA has announced the Q4 winners of The Speccies, shining a spotlight and celebrating the very best in Aotearoa’s out of home advertising.
Pharmacy partnership with Uber Eats saves Kiwis from awkward shopping moments
Unichem and Life Pharmacy have teamed up with Uber Eats to save New Zealanders from the awkward moments of pharmacy shopping.
KFC’s Zing Air takes to the sky for the first time
Over the weekend, the first flight of KFC’s Zing Air took off with a group of Kiwis to watch the Blues take on the Hurricanes at Sky Stadium.
Macca’s NZ celebrates community connections
Macca’s NZ is shining a spotlight on the special connection Kiwis have with their local McDonalds restaurants.
The Spinoff’s three part podcast to analyse NZ media
The Spinoff’s media analysis podcast The Fold has released the first episode of a three-part series on the country’s ‘Big Three’ media giants: NZME, TVNZ, and Sky.
Shortlist announced for 2025 IHAC Awards
After receiving triple the number of entries than last year, the In-house Agency Council has announced its shortlist for the 2025 IHAC Awards.
Dentsu Aotearoa celebrates HRNZ Award wins
Last week, the 2025 HRNZ Awards brought together 450 industry leaders to celebrate the best in HR excellence and leadership across New Zealand.
oOh!media’s network shines spotlight on female-led businesses this International Women’s Day
In celebration of International Women’s Day 2025, oOh!media New Zealand is using its national digital out of home network to amplify women in business.
My Food Bag brings exclusive giveaways and fresh experiences to Auckland FC partnership
Auckland FC has announced My Food Bag as its newest official partner, in time for the team’s highly anticipated match against Adelaide United FC on March 1.
Swapping bras and sharing stories: Underwear bra Nala expands into Aotearoa
Australian underwear brand Nala kicked off its expansion into Aotearoa with an activation at Commercial Bay yesterday inspired by Wānaka’s “bra-drona”.
NZME focuses on digital transformation with new streaming service
NZ Herald is launching Herald Now – a streaming service for live news and journalism video content – with broadcaster Ryan Bridge hosting the morning show.
Sky Sport’s new brand identity puts emphasis on local
Sky Sport is launching a new visual identity this weekend for all its locally produced sports broadcasts, putting greater emphasis on athletes and teams.
ANZ Bank appoints Tellus to improve agency collaboration
ANZ Bank New Zealand has appointed digital platform Tellus to enhance its agency relationships with TBWA\, PHD, and Track+Tribal.
KFC’s fish and chips brings Kiwis to the beach
Thousands of New Zealanders travelled from as far as Hamilton to get their hands on KFC’s limited edition Kentucky Fish & Chips, raising $40,000 for Surf Life Saving New Zealand.
Comms Council calls for action with industry census on inclusivity
The Comms Council is launching an industry-wide census survey to measure the current makeup of the workforce, and identify how inclusive it really is.
Fisher Funds sponsors one of the Kiwibank New Zealander of the Year Awards
Funds management firm Fisher Funds has joined the family of sponsors for the Kiwibank New Zealander of the Year Awards Ngā Tohu Pou Kōhure o Aotearoa.
OOHMAA welcomes MAD Media and Broadsign
The Out of Home Media Association Aotearoa is pleased to welcome MAD Media and Broadsign to its growing network of industry leaders.
Together reports for media and data duties at Inghams
Kiwi chicken supplier Inghams has appointed independent media agency Together to handle its media strategy, buying and data services.
TBWA\ New Zealand event provides insights into the future of sport
In February, TBWA\New Zealand brought together some of Aotearoa’s leading voices in sport, media, and technology to discuss the evolving landscape of sport.
Unbound and HubSpot officially partner up
Digital marketing agency Unbound has partnered with CRM and marketing automation platform HubSpot to deliver data-driven strategies for its clients.
Around the World: Musk threatens industry, A Face for Radio campaign, Adidas and Nike change tact
Media expert Antony Young’s global news round up – this week includes Elon Musk’s ad spend threat, Changing Faces’ inclusivity campaign and Adidas and Nike change tact.
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
Waka Kotahi tackles drug driving with FCB and MBM
FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.
ANZ and TBWA\ flip the romance script with Scammers Bloom
For Valentine’s Day, ANZ Bank and TBWA\New Zealand flipped tradition on its head with Scammers Bloom – a rose created to raise awareness about romance scams.
Reefton Distilling Co. boss receives national recognition
Reefton Distilling is celebrating its Co. Founder and Chief Executive Patsy Bass being named on the list of the top 50 Women in Food and Drink Aotearoa.
Eat pizza for good with Domino’s mental health fundraiser
Make your pizza count today for Domino’s fourth annual fundraiser for youth mental health and disaster relief, held across Australia and New Zealand.
GroupM celebrates gaining GenderTick Accreditation
GroupM New Zealand and its agencies EssenceMediacom, Mindshare and Wavemaker, have become one of only 38 organisations to gain the GenderTick Accreditation.
Concentrate’s work with Chelsea Sugar recognised at HubSpot awards
Growth agency Concentrate was named a winner in the Product Excellence category at HubSpot’s semi-annual 2024 Impact Awards for its work with Chelsea Sugar.
NZBusiness podcast returns for season 2 with new sponsor
The team at NZBusiness has announced Season 2 of its podcast, ‘Sustainably Ever After’, welcoming the Milford Foundation as its new sponsor.