Yoplait dairy brand Vigueur has kicked off a new advertising campaign with the help of Parnell-based agency The Business Marketing Group.
Originally launched in 1992, Yoplait Vigueur has amassed a cult-like following of die-hard fans across New Zealand. Now with refreshed packaging and a new look, the campaign seeks to re-energise the brand with bold visuals across OOH, YouTube and social.
Goodman Fielder Senior Brand Manager, Mike Campbell, says: “Vigueur is French for energy, and the new campaign is packed full of energy. We’re excited about the new launch – we’ve improved the recipe and put it in bigger tubs – it’s sure to be a hit.”
The Business Marketing Group Managing Director Ben Cochrane adds: “Yoplait Vigueur is a great brand and we’re delighted to see the new campaign hitting its marks already – and even getting the big tick of approval from its loyal fans on Reddit. It’s been a pleasure working with the team at Goodman Fielder on this campaign, especially as we all love the purity of a single-minded message.”
Goodman Fielder Head of Marketing, Frankie Coulter, says: “I’m a big fan of simple, clear communication and this is the perfect example of it. It says everything we are trying to say in one word. It’s bold and I love it.”
