Australasian beverage company Lion and advertising agency YoungShand have partnered up on a refresh of a digital tool dedicated to helping Kiwis make smarter drinking choices.
They say the tool, a website called Alcohol&Me, is a comprehensive digital experience, providing education on how alcohol affects the body and mind. It is part of Lion’s commitment to reducing alcohol-related harm within the community, by empowering Kiwis to make smarter drinking choices.
World-class experience
Jude Walter, Programme Manager, Alcohol&Me, describes the platform, designed and developed by YoungShand as a world-class experience.
“As drinking behaviours evolve in New Zealand and Australia, it’s crucial for Alcohol&Me to remain at the forefront. We needed to ensure the website continues to be a dynamic and engaging platform that promotes responsible drinking habits and resonates with our increasingly health-conscious audience.
“We’re excited to see how the site will help more Kiwis and Australians feel confident making the drinking choices that are right for them in the coming months.”
Interactive and immersive
Key objectives for the site were to make it more engaging and more effective. A new 3D environment was brought to life through a flexible front-end framework, creating a mobile-friendly, immersive experience.
The interactive blood alcohol simulator was reimagined utilizing this 3D world, where users can see exactly how the body processes drinks throughout a night, depending on the number consumed, for both male and female bodies. These changes and a focus on user experience has lifted the overall site conversion by 50% over the previous site.
Scott Maddox, Creative Director at YoungShand says, “It’s been a pleasure working with Jude and the Lion team to breathe new life into this digital program. The site was a true collaboration with an amazing client, the team at Dusky Dots and our in-house design and developers.”
Since launching in 2013, the site and supporting face to face workshops have become the go-to alcohol education program, helping over 570,000 Kiwis make better, more informed drinking choices.