Augusto Group embraces new identity as UFO Rodeo
After nearly two decades of pushing boundaries in advertising and entertainment, the team behind Augusto Group is taking on a new identity: UFO Rodeo.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
TVNZ+ Social Stream brings social campaigns to the big screen
Investment in vertical video is on the rise, and TVNZ+’s Social Stream opens the door for social campaigns to take to the biggest screen in the house.
New loyalty programme Cashpoints arrives to fill the FlyBuys gap
A new customer loyalty programme, Cashpoints is offering a real-time, collect and-spend initiative for national retailers.
Thompson Spencer’s Wattyl win a testament to hard work
Thompson Spencer has been appointed as Wattyl’s trans-Tasman full-service agency and will kick-start their partnership by relaunching Wattyl Solagard paint.
Jolt’s audience-led dOOH planning platform is an industry first
JOLT launches industry-first, audience-led out-of-home planning and trading in New Zealand, powered by Spark Intelligence platform.
Around the World: Heinz means scenes
Media expert Antony Young rounds up media news from beyond Aotearoa in a new regular column. We begin with US election coverage, a bad wedding photo and too many texts.
Two new billboards for Lumo on Albany Expressway
Lumo has officially switched on two new digital billboards on Auckland’s Albany Expressway, bringing the number of billboards in its network closer to 70.
Go Media’s train wrap to promote Delivereasy’s grocery service
Kiwi out-of-home advertising company Go Media has set another milestone in Wellington by launching the city’s first full train wrap for Delivereasy.
Learn how to get the most of digital audio with IAB NZ
To provide best practices and ways to drive continued growth in the world of digital audio, the IAB New Zealand Audio Working Group is inviting the industry to its ‘Hit Play’ event next week.
OOHMAA reports continued growth in Q3
The Out of Home Association Aotearoa (OOHMAA) is pleased to announce continued growth in the out-of-home industry for the third quarter of 2024.
Catch the NZers taking the stage at South by Southwest Sydney
South by Southwest Sydney will bring together creatives from the Asia Pacific in an event combining innovation, music, tech, games and culture.
South Island storytellers Plato excited to work with Crusaders and Matatū
Ōtautahi Christchurch-based agency Plato has been named as the creative and strategic partner for the Crusaders and Matatū.
Vistar Media and Jolt partner up
Out-of-home technology solutions provider Vistar Media has announced a partnership with electric vehicle charging network and outdoor advertisers Jolt.
PRINZ announces Chief Judges for 2025 awards
The Public Relations Institute of New Zealand have announced the Chief Judges for the 2025 PRINZ Awards.
NZME new partnership with Triton Digital to advance digital audio strategy
NZME is hoping to advance its digital audio strategy with a new partnership with technology and services provider Triton Digital.
Samsung TV Plus increases bingeable content with 13 dedicated channels
Samsung TV Plus New Zealand’s advertising division, Samsung Ads, has increased the platform’s “bingeable” offering, bringing classic TV shows to Aotearoa.
OMG Australia NZ CEO steps down
After 21 years with Omnicom Media Group, Peter Horgan, CEO – Australia and New Zealand, has made the decision to step down from his role.
Les Mills targets gym anxiety with Be Imperfect campaign
Silence your inner critic and embrace imperfection – that is what the fitness journey is all about, says Les Mills in its new brand campaign.
Internet but with trees: the Goat Farm connects with Zeronet
Karangahape Road independent advertising agency The Goat Farm has been appointed to work with NZ-owned fibre internet provider Zeronet.
Mons Royale celebrates 15 year anniversary and new store
Kiwi outdoor performance wear brand Mons Royale is celebrating its 15-year anniversary and the opening…
St Pierres Sushi hires Federation as agency of record
Following a recent creative pitch, Federation has been appointed as creative agency of record for New Zealand QSR St Pierres Sushi and brands, Bento Bowl and K10 Sushi Train.
VMO joins OOHMAA
Out of Home Media Association Aotearoa is thrilled to announce that VMO has joined its ever-expanding group of Out of Home experts.
Kiwi agency, global company launch campaign to eliminate age discrimination
Global talent specialists, Skills Development Group, have teamed up with Kiwi commerce agency Multiplied to fight against age discrimination in the workplace.
TVNZ’s strategic plan proposes restructure, 1News website and app to close
TVNZ has proposed strategic changes that would allow it to plug its $30 million revenue hole while continuing to ensure the business is sustainable.
dentsu and Woolworths open world’s first supermarket for bees
Auckland’s Ambury Farm was buzzing this school holidays as Woolworths and denstu Aotearoa highlighted the importance of bees.
Winner, winner, swap fake cash for fried chicken dinner
For one day only, KFC stores across Aotearoa will accept board game currency in place of real cash, to ensure customers leave as winners.
Four Words rebrand challenges traditions in jewellery
In a market rooted in tradition, jewellery brand Four Words, together with the Motion Sickness Design Office, has redefined its identity to challenge the industry.
Sleep well at night knowing MAS has got it covered
Kiwi insurance and investment company MAS is venturing into video advertising for the first time in its latest brand campaign on what keeps people awake at night.
NosyHQ shows it pays to be nosy
Strategic human research agency NosyHQ is on a mission to close the divide between marketing teams and their customers.
Gilmours supports local hospo industry with dual campaign
The challenges facing hospitality industry in Aotearoa haven’t gone unnoticed by Gilmours who has focused its latest marketing campaign on supporting local.
Sales consultancy ‘Indicator’ takes optimistic message out of home
Sales consultancy ‘Indicator’ is optimistic and is taking a confident message to billboards across Auckland.
Myspace, emo music, flip phones: Three’s new show a love letter to the internet and finding yourself
Warner Bros. Discovery is taking New Zealand back in time with a new local comedy series n00b that shines a spotlight on the early 2000s in all its millennial glory.
Thompson Spencer drives new Honda campaign
Thompson Spencer has been appointed by Honda New Zealand for a significant upcoming campaign, following a competitive pitch process.
Beat the chaos of everyday life with PJ Harding’s new podcast
Radio host Polly Harding wants to encourage people to Slow It Down, with a new podcast all about seeking calm amongst the chaos of every life.
Reach reveals the secret to digital success: printed marketing
Printed materials you can touch and hold are the key to making digital marketing campaigns work, says Reach.
Tui’s ‘Yeah right’ campaign returns to bring NZ a good laugh
If you thought Tui’s ‘Yeah right’ billboards were a thing of the past, after almost a decade since the last one ran, DB Breweries has announced their return.