Thompson Spencer has been appointed by Honda New Zealand for a significant upcoming campaign, following a competitive pitch process.
Full-service agency Thompson Spencer will take charge of Honda’s creative and media strategy along with production and roll out for the campaign, working to elevate the brand’s presence and engagement across all media platforms. The partnership marks a significant step for both companies as they collaborate to bring an innovative approach to automotive advertising in the New Zealand market.
Honda New Zealand, a subsidiary of the Honda Motor Company, has a wide range of vehicles and long maintained a commitment to quality, leading-edge design and sustainability. Thompson Spencer’s socially-led, insight-driven approach will work to ensure seamless integration of digital, print and broadcast for the campaign to resonate with Honda’s diverse audience.
“We are beyond thrilled to be partnering with Honda New Zealand,” says Melanie Spencer, Thompson Spencer CEO and co-founder. “Honda is an iconic brand with a strong reputation for being both inventive and reliable. We can’t wait for this campaign to come to life, and see Honda’s presence grow in the automotive market to connect with even more Kiwi customers.”
Honda New Zealand’s Matthew Fong says of the partnership: “Thompson Spencer really impressed with their understanding of our brand and the unique strategic vision for both media and creative that followed. We’re looking forward to seeing the continuing evolution of our brand with their input.”