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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Vast Billboards’ pro-bono ads encourage Timaru to shop local
Six Timaru businesses are at the heart of a Vast Billboard campaign encouraging residents to support local brands.
Anchor reminds Kiwis: Nothing beats real milk
Anchor is reclaiming dairy’s place in Kiwi fridges, thanks to a new campaign from TBWA\NZ that celebrates the goodness of real milk.
MSD, Clemenger UnLtd help educate Kiwis on Love Creep
‘Love Creep’, a term coined by Clemenger UnLtd, forms the basis of a new campaign describing how love can turn into a pattern of control.
oOh!media’s network amplifies Mental Health Foundation’s awareness message
oOh!media New Zealand is proud to support the Mental Health Foundation’s Mental Health Awareness Week, which runs from September 23 to 29.
MediaWorks announces its 92nd digital site
MediaWorks has unveiled its latest digital billboard upgrade at the intersection of Nelson Street and Cook Street in central Auckland.
Six60 to perform at Guinness World Record attempt for largest haka
Six60 is now part of the line-up of Kiwi artists entertaining the crowds at this weekend’s attempt to claim the Guiness World Record title for the largest haka.
Essence Health Agency wins at 2024 Creative Floor Awards
The New Zealand-based specialist healthcare communications agency has secured a top award at the global Creative Floor Awards for its “Bunnies” campaign.
NZBusiness magazine launches ‘Sustainably Ever After’ podcast
The podcast has been created to inspire and inform New Zealand’s SME community about the intersection of sustainability and entrepreneurship.
Challenge launches value campaign via Bettle–Associates
The campaign presents Challenge’s ‘My Challenge’ loyalty programme as a simpler way to save than other novel ways people have been tightening their belts.
Motion Sickness and Whānau Ora turn billboards into live translators
In celebration of Te Wiki o te Reo Māori (Māori Language Week), Whānau Ora has launched an innovative out-of-home campaign, ‘Real-Time Reo’.
Comms Council Foundations of Advertising and Media Course signs off for 2024
The 37 participants from agencies in Auckland, Wellington, and Christchurch worked in groups throughout the course, delivering assignments on a range of industry topics.
Auckland Football Club teams up with NZME
The exclusive partnership will provide the new club with the opportunity to reach NZME’s combined radio, digital and print audience of 3.6 million Kiwis.
TrailLite celebrates miles of memories with Quantum Jump
The luxury motorhome and caravan manufacturer has partnered with Quantum Jump, Conductor and Sneakers Media to celebrate its 70 years in business.
Lion and PHD partner up
Lion NZ has appointed PHD as its new media agency partner to shape its media strategy, planning and buying for its key drink brands.
House of Travel flies to top of Kantar’s Customer Leadership Index
Delivering personalised service and making customers feels valued is the key to House of Travel’s success in Kantar’s latest Cusomer Leadership ranking.
Industry leaders to headline media for marketers event
The Marketing Club is set to host Unlocking Media for Marketers, an event taking place on September 19, at MediaWorks in Auckland.
Newstalk ZB announces new line up for arvo show
NZME has announced its new line up for Newstalk ZB’s Afternoons programme, which sees Matt…
Nescafe, Kindness Collective aim to create meaningful connections with Kiwis
Nescafe has announced a new partnership with the Kindness Collective that will see the brand’s classic coffee distributed in food boxes across Aotearoa.
Tickets for Haka world record attempt drop to $10 for Māori Language Week
To celebrate Te Wiki o te Reo Māori, tickets for the Guinness World Record title attempt for the world’s largest haka are $10 this week
One NZ embarks on new partnership with FCB
One NZ has appointed FCB Aotearoa as their Agency of Record following the successful launch…
AI fuels Green Cross Health’s Big Beauty Week, by FCB/Six
Kiwi healthcare provider Green Cross Health has launched “Big Beauty Week” across Life Pharmacy, offering a range of experiences for customers.
Special, Tiger Crystal Ultra launches new campaign to help Kiwi music thrive
In a move to help New Zealand’s music scene thrive, Tiger Crystal Ultra has launched a new initiative, Venue Veterans, via Special PR.
Go Media celebrates its growth: 120 billboards and new locations
Out-of-home advertising company Go Media is celebrating a milestone: its digital billboard network now has 120 sites, reaching 1.8m Kiwis every two weeks.
Celebrating 10 years of The Spinoff
From humble beginnings squatting in another’s office to an award-winning media outlet with more than 30 journalists nationwide, The Spinoff is turning 10.
Shine for a Cure lights up the Sky Tower in the fight against blood cancer
Leukaemia and Blood Cancer New Zealand is lighting up the Sky Tower to mark the inaugural ‘Shine for a Cure’ lantern ceremony and raise crucial funds.
TRB expands into the digital audio market
TRB has announced changes to strengthen its position in audio media planning across Aotearoa, representing the growing digital audio market.
NZME’s new sales division to increase outcomes for more clients
New Zealand Media and Entertainment has launched a new sales division and the promotion of Greg McCrea to the role of Commercial Director.
Round the Bays comes to Ōtautahi Christchurch
Stuff Group is adding Ōtautahi Christchurch to its iconic Southern Cross Round the Bays fun…
FirstCape launches new brand identity with Thinkerbell Aotearoa
New Zealand’s newest and largest wealth management entity, FirstCape, has launched its new brand identity via creative agency partner Thinkerbell Aotearoa.
VMO launches retail media network: VMO Shop
VMO has announced the launch of its retail media network, VMO Shop, with plans to deliver more than 50 shopping centres across New Zealand.
JCDecaux official OOH partner for Eden Park
JCDecaux is now the official out-of-home partner for Eden Park, New Zealand’s national stadium and home of the All Blacks.
Lumo launches Lens Live for real-time analysis
Lumo has released Lens Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.
oOh!media NZ expands Street Furniture network
oOh!media New Zealand has announced further expansion of its Street Furniture network, introducing 14 new bus shelter sites to the Taranaki region.
Details of Paddy Gower’s new gig revealed
Just three weeks since a news alert told Aotearoa that Paddy Gower has a new job with Stuff, a further alert has now revealed what he’ll actually be doing.
Significant upgrade for oOh!media NZ’s Smart Reach
oOh!media New Zealand has announced a significant upgrade to its Smart Reach platform, allowing advertisers to target campaigns toward specific audiences.