How to win more Lions: tips from the Cannes Jury
The marketing and advertising industry came together this week to celebrate wins and learn how to win more, hearing from the Kiwi jurors at Cannes 2024.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Wake up to the Squirrel Effect
Financial services provider Squirrel is challenging Kiwis to wake up from their money slumber and reach their financial goals faster with its new campaign.
Hummingbird launches latest brew: Little Things Matter
Aotearoa’s leading specialty fresh coffee brand*, Hummingbird Coffee, has brewed up an intriguing two-phase “Little Things Matter” campaign.
Hype & Dexter’s make-over for Unicef
Knowing “every dollar and every minute” makes a difference, charity Unicef has upgraded its tech so it can meet its aim of supporting children in the Pacific.
NZME media sponsor for 2024 NZ Tourism Awards
Demonstrating its ongoing support of the country’s tourism and travel sector, NZME is proud to be the exclusive media sponsor of the 2024 New Zealand Tourism Awards.
Nielsen data cements Stuff as number one in print and digital
Stuff Group’s metropolitan mastheads have seen quarter-on-quarter audience growth with the company in number one position in print and digital.
A new era for Kathmandu
Kathmandu’s new evergreen brand campaign – Come find us. We’re out there – is an exploration of the transformative power of nature.
TUX jingle returns for brand’s 70th birthday
To celebrate seven decades of keeping our dogs fueled and ready for action, TUX has brought back its iconic advertising jingle from the 90s.
MBM, Stuff, Mediaworks bring BetterBriefs to Aotearoa
Kiwi media agency MBM, supported by Stuff and Mediaworks, have partnered with the independent global advisory and training business BetterBriefs.
Auto Trader rebrands with humorous new campaign
Forty years since the first Auto Trader magazine was published, the Kiwi business, now online only, has re-branded and re-launched with a new campaign.
Announcing… the winners of the YouTube NZ Marketing Awards 2024
On September 4, the marketing industry of Aotearoa gathered at Auckland’s Spark Arena to celebrate their teammates and colleagues in the 2024 YouTube NZ Marketing Awards.
One NZ CEO Jason Paris joins YouTube NZ Marketing Awards Hall of Fame
One New Zealand CEO Jason Paris has been inducted into the YouTube NZ Marketing Awards 2024 Hall of Fame at last night’s black tie event as Spark Arena.
TVNZ’s coverage of the Paralympics reaches 1.7m Kiwis
The 2024 Paris Paralympics live coverage kicked off on TVNZ on August 29 and millions of Kiwis tuned in to follow Aotearoa’s incredible athletes in action.
Spending patterns look up as tough winter ends – Worldline
August saw the end of the typical winter spending slump and the start of a rising spending pattern that usually runs into Christmas.
Kiwi creative to join the Creative LIAisons Global Coaching Academy
Kiwi creative Josep Jover is one of the young professionals travelling to Las Vegas to join the 2024 Creative LIAisons Global Coaching Academy cohort.
dentsu Aotearoa named as a finalist in the NZ Rainbow Excellence Awards
dentsu Aotearoa is a finalist in the New Zealand Rainbow Excellence Awards in recognition of its support for LGBTQIA+ employees and diversity accreditation.
Clemenger UnLtd launches in NZ
Clemenger UnLtd connects the capabilities of Clemenger BBDO Wellington, BrandWorld, Perceptive, Proximity and the local operations of LEVO in New Zealand.
VML picks up Bronze at 2024 Gerety Awards
VML picked up Bronze for a campaign that encouraged Kiwi men to have more open discussions with each other to improve mental health.
Lumo expands digital network in Wellington
Lumo is announcing the debut of its 11th digital billboard site in the Wellington region: Lumo-Rongotai, at the end of the Wellington Airport runway.
Filmmaking community for rangatahi embraces new name and fresh branding
The Outlook for Someday, a community for rangatahi filmmakers in Aotearoa, has unveiled fresh branding and a new name – Hāpai te Haeata.
GO Healthy picks Mango Aotearoa for PR and social media
Leading supplement brand GO Healthy has appointed Mango Communications as its agency across both its public relations and social media accounts, following two competitive pitches.
Frank Energy, Motion Sickness find success embracing ‘boring’
Frank Energy’s “Same Energy, Probably Cheaper” platform with Motion Sickness has delivered huge commercial results. Meet the brains behind the campaign.
Wellington Phoenix win business excellence award
The Wellington Phoenix were amongst the big winners at 2024 The Post Gold Awards, a ceremony that recognises businesses excellence in Wellington.
Kiwi NRL star co-hosts US sports podcast
Kiwi NRL star Justin Horo is the co-host of TAB and ESPN’s new podcast, which aims to serve the growing interest in American sports.
Creative agency Concoction rebrands as Boxer
Auckland-based creative agency Concoction is marking the next chapter in its journey with a rebrand and new name – Boxer.
TVNZ financial results reflect a challenging year
TVNZ has released the annual results from the 2024 financial year, which report that while it achieved growth in its viewership, it also lost revenue.
America’s Cup action draws Kiwis to Stuff, Three
Stuff’s partnership with Warner Bros Discovery to cover the America’s Cup is reeling in the viewers, with record numbers of Kiwis tuning in to the action.
Extended Whānau empowers Aotearoa to embrace haka
Tyrone Ohia’s work is about pushing the envelope for what Māori design looks like so he jumped at the chance to work on Dame Hinewehi Mohi’s Haka campaign.
Paralympics NZ kickstarts marketing campaign ahead of Paris Games
Paralympics has kickstarted their marketing campaign for Paris 2024 by releasing three film spots by Saatchi & Saatchi New Zealand and Finch.
Stuff Group celebrates two wins at the NZ Event Awards
Stuff Group took home two awards at the 2024 New Zealand Event Awards, winning Best Business Event and Best Diversity, Equity and Inclusion Initiative.
Lion’s new RTD encourages Kiwis to ‘Go on… Tell the giant what you think’
DDB and Lion’s new ‘Mac’s Ginger Giant’ campaign is a brand-new direction for the well-known craft brand, marking Mac’s first foray into the RTD category.
US supplement brand hires Motion Sickness
US supplement brand Ora has appointed Motion Sickness as its lead creative and strategic agency of record, with brand work set to launch later this year.
Z Energy showcases what “Z is for” in new campaign
Z Energy has launched a new and extensive brand campaign, refreshing their ‘Z is for New Zealand’ platform with Saatchi & Saatchi, MBM and Supernormal.
IAB NZ helps the industry MeasureUp with new conference
IAB NZ is shining a spotlight on the importance of data and measurement by hosting the inaugural MeasureUp conference.
Join the Comms Council for breakfast with a side of inspiration
An upcoming breakfast event hosted by the Comms Council is offering the industry the opportunity to hear from the jurors representing Aotearoa at Cannes.
Newmarket Business Association embraces print with expanded mag run
Newmarket Business Association has expanded distribution of its seasonal magazine, throwing its support behind print in a turbulent time for the industry.