Auckland-based agency VML is among the winners at the Gerety Awards for its campaign ‘Blokequet’ for the brewery Yeastie Boys.
VML picked up Bronze in the Experience Cut at the global awards, for a campaign that encouraged Kiwi men to have more open discussions with each other to improve mental health.
The other winners from Australasia include Bang Bang Studios with a Bronze in the Craft Cut for its Porsche Pong campaign; Saatchi & Saatchi a Bronze in the Humour Cut for the Toyota Hilux ‘In The Middle’ spot and the campaign I’m Dying Inside for Modibodi by Howatson+Company that wins Silver both in the Media Cut and the Craft Cut.
Seven Grand Prix were awarded in total to the striking campaigns Runner 321, We Are Ayenda, The Square Meter, My Japan Railway, The 100th edition and WoMen’s football.
More than 200 judges from 47 countries that participated this year in the 2024 Gerety Awards have awarded seven Grand Prix, 24 Gold, 94 Silver, 71 Bronze, with 198 entries remaining on the shortlist. Juries were celebrated this year in 15 different locations around the globe.
The Grand Prix winners include:
–Runner 321 for adidas by FCB Canada in the Work for Good CUT (Alternative)
–We Are Ayenda for WhatsApp, by CreativeX, Meta US in the Entertainment CUT (TV/Cinema)
–The Square Meter for HORNBACH by HeimatTBWA\ Germany Berlin in the Craft CUT (Production Design)
–The 100th edition for Frankfurter Allgemeine Zeitung by Scholz & Friends Berlin wins 2 GPS in the Craft CUT (Photography) and Communication CUT (Print)
–My Japan Railway for JR GROUP by Dentsu Inc. Japan in the Craft CUT (Art Direction)
–WoMen’s football for Orange by Marcel Paris in the Communication CUT (Online Video)
The most awarded countries in this edition were Germany, USA, UK and France. Jung von Matt Germany wins the Global Agency of the Year
See all of the 2024 winners at www.geretyawards.com
