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IAB NZ helps the industry MeasureUp with new conference
IAB NZ is shining a spotlight on the importance of marketing measurement by hosting the inaugural MeasureUp conference.
A flagship IAB Australia event, MeasureUp is now making its debut here in Aotearoa, with Meta as its premier sponsor. It will be held at the Maritime Room in Auckland on 18th September from 1.30pm – 6pm.
“Marketing measurement needs focus as we face an ever-accelerating pace of business, evolving data landscapes, and the need to adapt to change,” says IAB NZ CEO Angelina Farry.
“We are thrilled to present an outstanding lineup of international speakers and industry experts who will share their invaluable knowledge and insights. Bringing IAB Australia’s premier marketing and measurement conference brand to New Zealand is a proud moment for us, as we strive to support and advance the local digital advertising industry.”
The half day conference brings together a lineup of international keynote speakers and industry experts who will delve into the topic of marketing measurement, offering insights on how to effectively leverage it to unlock business potential.
IAB New Zealand’s Data, Privacy and Measurement Council Chair Qassem Naim says while measurement should be a unifying force across the entire industry, unfortunately it can often reinforce fragmentation and silos.
“Today’s rapidly evolving marketing landscape demands that we prioritise measurement and insights to drive effective decision-making. The MeasureUp conference is an essential platform for industry professionals to come together, share knowledge, and explore innovative approaches to harnessing data to drive business success.”
Attendees can expect discussions focused on the future of marketing measurement, the latest trends, best practices, as well as networking opportunities, all aimed to enhance the digital advertising ecosystem.
IAB NZ invites members and non-members alike to attend and be a part of the conversations shaping the future of marketing measurement in Aotearoa.
You can find out more and get tickets here.
