Global technology company Dyson has announced British musician Stormzy as its latest Global Ambassador.
This partnership is launched with an immersive campaign film. Through the lens of the 55- hour run-time of the Dyson OnTrac, it shows how chaotic the life of a rockstar can be.
Catching flights. Catching nights. Catching games. Catching moments to yourself. All while working on the next big song. It takes a sharp mind and strong will to cut through the distractions and focus on your passion.
The video highlights how much Stormzy can achieve, all with a single charge of the Dyson OnTrac™ headphones – which provides 55 hours of active noise cancellation.
Stormzy is a British musician known for his impactful lyrics and contributions to music. His debut album, Gang Signs & Prayer (2017), made history by debuting at number one on the UK Albums Chart, becoming the first grime album to achieve this milestone. His second and third albums also debuted at number one, receiving widespread praise.
Jake Dyson, Chief Engineer, says, “We are delighted to welcome Stormzy as our latest Global Ambassador. With Stormzy, we share a common guiding philosophy. Making the most of everything and consistently delivering something that’s better than what’s been before. It’s what’s driven us to make smaller motors, to expand into different sectors, to solve more problems. It’s what’s driven Stormzy to master more genres, go deeper with lyrics and affect social change. And it’s incredibly exciting to see how our technology can give Stormzy the fuel he needs.”
Stormzy says, “Whether I’m catching a flight, getting ready for a show, or working on new music, I need to tune everything out and stay focused. The Dyson OnTrac headphones make it easy – they’re with me through every trip, no matter how long or hectic the day gets.”
Engineered with quick charging, a 10-minute charge delivers 2.5 hours of extra battery, while a 30-minute charge delivers 9 hours. The two high-capacity lithium-ion cells are positioned in the headband of the Dyson OnTrac rather than the ear cups – for optimal weight distribution during those 55-hour listening sessions.
With advanced 40mm speaker drivers and audio signal processing which reproduce 6Hz – 21kH – beyond the audible spectrum – the Dyson OnTrac headphones faithfully reproduce every note, beat, and whisper. This is ideal for perfectionists like Stormzy, so they can hear back their music exactly as they intended.