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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Melanoma NZ, TBWA\NZ launch campaign hidden in plain sight
Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a…
Powershop tells us we deserve better in latest campaign
The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether…
ThreeNow content offering expands
ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home…
Crave celebrates birthday with playful rebrand
Crave Global turns five this month, so true to form the creative powerhouse has unveiled…
Vevo launches new AI tool for emotion-based ad targeting
Music video network Vevo has launched a new AI-powered product that identifies and groups Vevo…
Flicks and Neon renew content partnership
Flicks and VOD provider Neon have announced a renewed 12-month partnership. The partnership is a…
FCB and Fire & Emergency NZ launch an escape
This week saw the launch of Fire & Emergency NZ’s ‘Escape Week,’ in partnership with…
Special Group storms the Super Bowl
Special’s new Los Angeles office may only be five months old, but it’s already creating…
True celebrates Land Rover’s legacy in latest campaign
Land Rover NZ has released its latest campaign, ‘Standard Since Day One’, to introduce the…
Scroll Media launches high impact ad formats
To give brands greater visibility, Auckland-based digital ad network Scroll Media has launched a new…
The Rock celebrates 30 years in latest campaign
MediaWorks has unveiled its latest marketing campaign for The Rock, revelling in the fact that…
Qualtrics welcomes new country manager
Experience management company Qualtrics has announced the appointment of Jason Laufer as Country Manager for…
Countdown and M&C Saatchi present Value you can Count on
The start of the school year means extra expenses for families, and with the uncertainties…
Mini MBA spot up for grabs thanks to oOh!
As oOh!media New Zealand takes Calibre to the streets, the company is offering one industry…
Verizon Media Academy returns for 2021
Verizon Media has opened nominations to its industry-leading talent programme, Verizon Media Academy. The expanded…
Asia Pacific Effie Awards names two new Heads of Jury
Effie Asia Pacific has announced Alex Lubar, President of McCann Worldgroup Asia Pacific and Erica…
New data shows ad market recovery continues
New Zealand’s advertising market has rebounded strongly from recent Covid-related declines, finishing the year on…
Mango and New Balance step into partnership
New Balance has appointed Mango Communications as its PR agency following a competitive pitch process. …
Countdown launches retail media business Cartology
Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched with a focus on…
BRITA campaign encourages households to reduce plastic waste
A new campaign from water filtration company BRITA demonstrates that filtered tastes just as good…
We Are Pead appointed by Villa Maria
After a competitive pitch, Villa Maria has appointed We Are Pead as its new PR…
2nd Chance Charlie returns to Three, kicking off search for rugby stars
Three and 2degrees have teamed up again with TBWANZ and IKON for the second season…
100% Pure New Zealand tackles cliché travel photos
For those who have seen it all before, 100% Pure New Zealand has launched a…
Epson and comedy legend team up for new campaign
Epson has partnered with comedy legend Jimeoin to launch a nationwide campaign for its EcoTank…
Carpet Mill emphasises homegrown quality with new campaign
Production company Digital Masters have released their latest TVC for Carpet Mill, after the popular…
Goju’s new campaign challenges wellness-woke Kiwis
Small (but mighty) wellness drink brand Goju has released a new social campaign challenging health…
2020 YouTube Ads Leaderboard for NZ released
The 2020 New Zealand YouTube Ads Leaderboard has been announced, showcasing the top 10 ads…
ReachMedia signs Spotlight
ReachMedia has landed a new client Spotlight a big player in the letterbox marketing space…
Out of Home looks forward to 2021
The Out of Home Media Association Aotearoa (OOHMAA) has reported strong revenue quarterly growth in…
Nestlé, Saatchi & Saatchi NZ introduce ‘Dipcoms’
We all know that Kiwi Onion Dip is a must-have at summer gatherings, and now…
JCDecaux unveils show-stopping Newmarket digital sign
JCDecaux New Zealand is launching a digital panel of Olympic proportions, offering advertisers access to…
Girl power: New Bumble campaign encourages women to make the first move
Social networking app Bumble, which encourages females to make the first move, has recently teamed…
Newshub launches Newshub Live at 11.30am
Newshub has announced a new daytime bulletin, Newshub Live at 11.30AM, expanding its broadcast news…
NZ Herald cements position as country’s top digital news provider
Nielsen’s latest digital news audience research has reinforced nzherald.co.nz’s position as the most popular news…
2021 Voyager Media Awards open for entry
The News Publisher’s Association (NPA) have announced that entries are now open for the 2021…