Campaigns
VML boosts Kiwis’ wellbeing with new ‘Top Up’ campaign
Creative company VML has teamed up with the Mental Health Foundation to launch a national behaviour change campaign.
Latest campaign news brought to you by
Browsing: Campaigns
Feast your eyes on new work
News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
Campaigns
Youthline asks Kiwis to Walk the Talk for youth mental health
Aotearoa’s youth mental health charity Youthline invites everyone to join Walk the Talk 2025 this September.
Campaigns
BNZ, Colenso BBDO take it slow to tackle scammers
To help keep its customers safe from scammers, BNZ is taking a different approach in a new campaign created with Colenso BBDO.
Campaigns
From haute couture to hound couture: Greyhounds take to the catwalk for NZ Fashion Week
Greyhounds took centre stage at New Zealand Fashion Week as part of a new campaign for charity Greyhounds as Pets, via Special.
Campaigns
HELL’s new pizza comes with a ‘Doobious’ bag of herbs
HELL rolls out Doobious, a new pizza with a baggie of dried herbs, aimed at sparking conversation about cannabis use.
Campaigns
BNZ and Colenso BBDO reveal the secret to hacking your home loan
BNZ and Colenso BBDO have launched the TotalMoney campaign to help Kiwis pay less interest, get ahead faster and become debt-free sooner.
Campaigns
Woodstock and Droga5 team up to celebrate bromance in new platform
Brewing company Woodstock has launched a new platform with Droga5 ANZ, part of Accenture Song, called Celebrate Your Bromance.
Campaigns
Mercury has the cheat codes for its nationwide treasure hunt
Mercury is inviting New Zealanders to take part in a nationwide treasure hunt for ‘cheat codes’ hidden in media.
Campaigns
RotoruaNZ and jnr. tell families to ‘Relax Hard’
RotoruaNZ has launched a new campaign with independent creative agency jnr. This time encouraging whānau to ‘Relax Hard in Rotorua’.
Campaigns
New campaign promotes culinary delights created with The Southerly’s whisky-infused mānuka honey
The Southerly is launching a new dynamic out of home campaign that features creations from the country’s top culinary talent.
Campaigns
KiwiHarvest joins JCDecaux’s social impact initiative
JCDecaux has welcomed New Zealand food rescue organisation KiwiHarvest as its latest charity partner to join its social impact initiative.
Campaigns
Anchor and TBWA\NZ ‘open the door’ to dairy for half a million lactose intolerant Kiwis
Anchor and TBWA\NZ have launched a new campaign that speaks directly to the one in three Kiwis who experience lactose sensitivities.
Campaigns
New Zealand Merino Company celebrates Autumn Muster in new campaign
The New Zealand Merino Company has launched a new campaign celebrating the passion, care and leadership of ZQ growers.
Campaigns
Toyota launches ‘Let’s Go Places 2.0’ with Saatchi & Saatchi
Toyota and Saatchi & Saatchi NZ have launched the next chapter of Toyota’s brand platform, ‘Let’s Go Places’.
Campaigns
“Don’t open it,” say Jetstar and Thinkerbell
Jetstar and Thinkerbell Aotearoa dared Kiwis to do exactly what they were told not to in a new activation.
Campaigns
Musashi and MediaWorks unleash electrifying LED bus activation
MediaWorks and Musashi, New Zealand’s sports nutrition brand, have teamed up to create a fully-wrapped LED bus execution.
Campaigns
Crypto hits the NZ Streets: Localcoin ATM pays for Jolly Billboard Campaign in Bitcoin
Crypto ATM provider Localcoin has partnered with Jolly Billboards to launch a digital billboard campaign in Christchurch.
Campaigns
From cop car to cinema: NZ Police and EightyOne launch rolling recruitment experience
New Zealand Police and agency EightyOne rolled out a new recruitment tool – this time featuring a mini-cinema and popcorn.
Campaigns
Sneakers and sounds: Platypus and Connect by Live Nation launch Kicks Clubs
Australasian shoe store Platypus has launched a new loyalty program that uses music to create deeper connections with its Gen Z customer base.
Campaigns
All Blacks captain Scott Barrett stars in Lightforce Solar and YoungShand’s latest chapter
Lightforce Solar has launched the next chapter of its “The Future is Obvious” brand platform with YoungShand.
Campaigns
Drifter invites travellers to Australia and New Zealand with new campaign
Drifter, an Australian design-led hotel-hostel group, is launching its new campaign, The Next Best Job in the World.
Campaigns
Ballance and Wave Agency spotlight Kiwi farmers in Make it Count campaign
Ballance Agri-Nutrients and Wave Agency have launched the next chapter of the Make it Count campaign, offering Kiwi farmers practical advice.
Campaigns
BNZ and MediaWorks help young Kiwis nail the money game
BNZ has partnered with MediaWorks and Hearts & Science to launch a content series helping young Kiwis take charge of their finances.
Campaigns
Les Mills calls on people to reach a higher state with new yoga series, via Motion Sickness
Les Mills has launched a new four-part yoga series that encourages people train for how they want to feel, not just how they want to look.
Campaigns
Headspace Invaders turns retro arcade style into platform against online harm
A new digital platform, Headspace Invaders, has launched to help young people recognise and respond to harmful content online.
Campaigns
Spark and Bastion Shine hit the right note with Bring the Ding activation
Spark and Bastion Shine brought the Bring the Ding activation to life through audience co-creation and participation.
Campaigns
BrandSpace launches The Season for Westfield to help brands capture Christmas early
BrandSpace has officially launched The Season for Westfield, inviting partners to tap into the biggest retail moments of the year.
Campaigns
ASB Classic refreshes brand identity to celebrate 30-year partnership
ASB is celebrating 30 years as the principal sponsor of Auckland’s premier tennis tournament with a new visual identity.
Campaigns
‘Home is about how you live’: TradeMe Property launches new campaign with Kev the Kiwi
Brand manager at Trade Me Samuel Rae says the campaign aims to connect with Kiwi on a more emotional level.
Campaigns
Westpac and Publicis’ self-destructing codes highlight new security measures
Westpac NZ has partnered with Publicis Groupe NZ’s connected platform of agencies to launch a new campaign for its dynamic security codes.