Campaigns
Smart cars have dumb moments: MAS and Yarn launch new campaign
Insurance and investment company Mas and independent creative agency Yarn have launched a new Motor Vehicle Insurance campaign.
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Feast your eyes on new work
News of fresh campaigns from Aotearoa’s adland. Take a look at what’s popping up from agencies and brands around the country.
Campaigns
Ikea opens pop-ups in Christchurch and Wellington ahead of NZ store launch
Ikea is giving Kiwis a first look at product pricing by launching a series of interactive pop-ups in Christchurch and Wellington.
Campaigns
Specsavers and Kura Te Waru Rewiri launch limited-edition frames for The Fred Hollows Foundation NZ
Specsavers launches limited-edition frames with Māori artist Kura Te Waru Rewiri to support The Fred Hollows Foundation NZ.
Campaigns
ASB’s Kashin returns to help Kiwi kids become financially confident
ASB’s new campaign is a celebration of its 150 year anniversary and commitment to arming Kiwi kids with financial literacy.
Campaigns
AA and Quantum Jump celebrate rescuing a Kiwi driver every minute
AA’s new campaign marks 10 years of award-winning service and spotlights a key stat: the AA rescues a Kiwi driver every minute.
Campaigns
Kathmandu and Motion Sickness send The Inspired Unemployed their separate ways
Kathmandu has teamed up with Motion Sickness and Australian comedy creators The Inspired Unemployed to launch their new Trailhead Pack.
Campaigns
Phantom Billstickers brings ASB’s 150-year celebration to life
Phantom Billstickers brings ASB’s 150-year celebration to life with a giant Kashin and custom balloon build.
Campaigns
Pak’nSave celebrates two years of dynamic price campaign success
Pak’nSave and Vistar Media are celebrating the two-year anniversary of their award-winning Top 50 Price Check campaign.
Campaigns
Appliance Outlet channels the underdog spirit in playful new campaign
Appliance Outlet and Art of the Possible have launched a new campaign that takes a tongue-in-cheek aim at NZ’s biggest appliance retailers.
Campaigns
Uber Eats and Special serve up swear-worthy Ding Dong Deals
The campaign blends the charm of Aussie and Kiwi humour with the inevitable swearing at deals that are too good to be true.
Campaigns
NZ Police and EightyOne seek police-worthy qualities in everyday Kiwis
NZ Police and EightyOne have launched a new recruitment campaign asking everyday Kiwis, ‘Do you fit the description we’re looking for?’
Campaigns
Kinetic and These Guys I Know launch new campaign to thank bus drivers
Kinetic and These Guys I Know are celebrating the people behind the wheel with a new campaign and online content series, Thanks Driver.
Campaigns
ANZ and TBWA\NZ capture the pride of Auckland for AFC Season Two
ANZ and TBWA\NZ have launched Auckland Forever to celebrate the city’s diversity as AFC kicks off its second A-League season.
Campaigns
Bunnings’ iconic hoodie gets a makeover for Movember
The traditional teal hoodie has been redesigned in charcoal and adorned with the Movember motif, with all profits going directly to Movember.
Campaigns
DDB takes Macca’s biggest burger on the road
McDonald’s New Zealand and DDB Group Aotearoa have turned the reveal of Macca’s biggest-ever burger into a tour of the North Island.
Campaigns
Healtheries and TBWA\NZ’s Human vs Sloth sleep-off sparks conversations
Healtheries and TBWA\New Zealand have turned bedtime into primetime with a new social-first campaign called Sleep vs Sloth.
Campaigns
Pead, PHD, The Kindness Collective help bring Christmas magic to thousands of Kiwi families
Pead, PHD and The Kindness Collective are helping to bring Christmas magic to thousands of families across Aotearoa.
Campaigns
D3 flips the script with new campaign By Example
Independent data-driven media agency D3 has launched a new campaign – but the twist is, it’s not for a client, but for itself.
Campaigns
Motion Sickness invites Aucklanders to hail a cab and rediscover the Heart of the City
A fleet of vintage taxis has been turning heads across Tāmaki Makaurau Auckland this week, offering free one-way rides into the central city.
Campaigns
Steinlager’s city takeover at the Auckland Marathon
Steinlager’s Auckland Marathon campaign turned the city into a canvas, spreading their message of motivation to every runner and spectator.
Campaigns
NZ Blood and Remade show how plasma gives new life in creative campaign
NZ Blood and Remade launched an eight week nationwide multi-channel campaign in September to raise awareness of plasma donation.
Campaigns
Maritime NZ launches new ‘spokes-buoy’ with Federation
Maritime NZ and Federation are turning the sea into their media platform this November to warn boaties of hidden dangers near shore.
Campaigns
QMS NZ, Spark and PHD Aotearoa turn Auckland purple
QMS NZ/MediaWorks, Spark and PHD Aotearoa have joined forces to launch a citywide out of home campaign across Auckland.
Campaigns
The Media Lab breaks silence on gambling
The Media Lab has partnered with Health NZ and Asian Family Services to launch a campaign tackling gambling stigma in Asian communities.
Campaigns
Export, Special and dentsu take Kiwis off the beaten track with new campaign
Export, Special PR and dentsu Aotearoa have launched the Export Great Walk which offers Kiwis an epic summer trail experience on November 15.
Campaigns
Hyper and Liquorland bring the feels and deals back to TV
Liquorland and HYPER have launched a new brand TVC, reintroducing the retailer to Kiwi audiences after 16 years.
Campaigns
Westpac NZ commits to building ‘Closer’ connections with businesses
Westpac New Zealand has launched a new communications platform with a campaign by Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ.
Campaigns
Phantom Billstickers activation declares Mac’s Maverick ‘cleared to land’
The out of home activation, delivered in partnership with Phantom Billstickers, sees cans of Mac’s Maverick “parachuting” into the street.
Campaigns
Landmark makeover: KidsCan and Droga5 ANZ shine light on Kiwi kids in need
KidsCan and Droga5 ANZ have launched a new awareness campaign spotlighting the 157,000 children living in material hardship across Aotearoa.
Campaigns
Phantom Billstickers mural brings new Kirin Hyoketsu RTD to life on K Road
Outdoor advertising company Phantom Billstickers has unveiled another hand-painted campaign splashed across K Road in a burst of orange.