BNZ, Colenso BBDO take it slow to tackle scammers

As life speeds up and distractions pile on, scammers thrive. So, to help keep its customers safe, BNZ is taking a different approach in a new campaign created with Colenso BBDO.  

BNZ research shows that when people are busy and distracted, they’re far more likely to click first and think later, exactly the behaviour scammers rely on.

“Scammers are more successful when people are rushing,” says BNZ general manager marketing & design Amy Phillips.

“That’s why we’ve introduced small, smart elements of friction in our app to help customers break out of autopilot and double-check when it matters most.  From pause alerts to switched button placements, our UX design works with human nature, not against it – finding the right balance between convenience and security, adding just enough of a moment for customers to pause and think when the stakes are highest.”   

Simplicity and charm

The new campaign dramatises this idea with simplicity and charm. The hero film, directed by Glue Society, is set to an iconic track brought to life by New Zealand music legend Jon Toogood.

Instead of leaning on fear, it uses humour, warmth and a snail-and-tortoise duo to remind people that taking your time is sometimes the smartest (and sweetest) move of all. 

“Busy lives mean we’re often operating on autopilot, rushing from one task to the next” says Colenso BBDO group creative director Hadleigh Sinclair.

“With our anything-but-dynamic-duo of Hermie the Tortoise and Snail #47, we’re showing New Zealanders that BNZ helps them to stop and smell the lettuce, and take a moment to pause when banking online.”

The integrated campaign went live Sunday 31 August across TV, Cinema, OOH, Social, Digital, owned & internal channels.  

Credits:

30”

Client: BNZ  

Agency: Colenso BBDO 

Media: Hearts & Science 

Production Company: Revolver  

Directing Collective: The Glue Society

Director: Luke Nuto

Producer: Sarah Cook                         

Editor: Tim Mauger @ Fathom VFX 

Grade & Online: Stefan Coory @ Blockhead 

Music Composition: Peter van der Fluit @ Liquid Studios 

Sound: Franklin Rd 

Photographer: Steve Boniface @ Loupe Agency