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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.

News
Liquidation one day, new publication launch the next
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Sean Mitchell’s Action Media Ltd, publisher of NetGuide, IT Brief, Telecommunications Review and The Channel, was put into liquidation last week. So it was a bit of a surprise to receive a press release from the man himself trumpeting the arrival of a new publication about technology issues in small business.

News
Talent quest continues apace on The Strand
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If you believe the Saatchi & Saatchi email footers, optimism abounds this year: ‘2010: Nothing is Impossible’, they claim. And the new planning and production talent added to the arsenal this week has put a bit more wind in the sails of ‘The Lovemarks Company’.

News
Dealing with the dry horrors
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Who it’s for: Fresh Up (Frucor) by Colenso BBDO and The Sweet Shop.

Why We like it: Thirst, apparently, is creepy. So what better way to personify it than with a dodgy masseuese who looks like the Foo Fighters’ Dave Grohl? That’s right, there’s no …

News
Ads@6: 30 April – 5 May
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This week on Ads@6, we talk candidly with Freida, Cadbury’s weird dancing cow, about empty udders, that difficult second album syndrome, salmonella scares and how she plans to knock that arrogant drumming gorilla of his chocolatey perch by putting on some bovine ritz.

Opinion
Social Media Junction keeps it Beal
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Andy Beal, founder and editor of Marketing Pilgrim, co-author of online reputation management book Radically Transparent and one of the big-brained keynote speakers at next week’s Social Media Junction, offers a few pearls of social media marketing wisdom.

News
TVNZ-NZ Marketing Awards call for entries
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Heyho! The TVNZ-NZ Marketing awards are all go. Now in their 19th year, the 2010 TVNZ–NZ Marketing Awards celebrate proven excellence in New Zealand marketing. The awards are run as a joint venture between NZ Marketing magazine and the New Zealand Marketing Association (NZMA). And there’s some exciting …

News
Marketing Awards marshalls top judge
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Professor Marshall

Professor Roger Marshall of AUT University Business School has been named judging convener for the 2010 TVNZ-NZ Marketing Awards.

Professor Marshall is the chair of marketing at AUT and has an impressive resume, both as an academic and as a former marketing professional.

News
Superheroes save Earth from imminent peril, win Bolly Award
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Shift Wellington has taken out the Interactive Advertising Bureau’s latest Bolly Award for Plunket’s www.superheroes.co.nz, a snazzy, good-lookin’ and “really well-thought out idea” that allows users both young and old to customise their own uber-hero, share it with friends and even buy superhero paraphernalia. 

News
Of Post-It-Notes and noveau bush tucker
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As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.

News
YouTube goes Young Lion hunting
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As Mother always said, the best kind of trip is an all expenses paid one. And there’s one up for grabs at the moment, with Fairfax Media urging New Zealand’s aspiring young creatives to enter the Cannes Young Lions YouTube competition for their chance to win a trip to the 57th Cannes Advertising Festival in June, compete in the Young Lions Film competition with a foreign stranger as Team YouTube and hobnob it with the world’s advertising elite.

News
TBWA\ embark on Starship enterprise
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Following a competitive pitch, TBWA\TEQUILA\ has announced a new relationship with The Starship Foundation, further cementing the charitable work it has been doing with Mercury Energy and ASB, which are both five star sponsors of the foundation.

News
Nokia pays to Play on nzherald.co.nz
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nzherald.co.nz has launched a new section in partnership with Nokia called nzherald.co.nz/play, which draws in existing content, sorts it by psychographics rather than sections and displays it all in a simpler, dynamic and more visually appealing way.

News
Ads@6: 22 April – 28 April
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In this week’s Ads@6, we’re taking the simplistic, overly repetitive yet highly effective Auckland Glass approach: *smash* StopPress *smash* StopPress. *smash* StopPress. If it’s about ads, call StopPress. We’ve only just recovered from the horror that is the Foreno tapware TVC. The happy wife gauge may be high. But so is the ‘wow, that’s a really crap ad’ gauge. And how ’bout that Sydnicity?

News
Woman’s Day offers cocktails and air miles
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The cold winter months are just around the corner and pretty soon the sun’s warmth will seem a distant memory. Fortunately Woman’s Day magazine has just opened its Fiji 2010 trip offering media buyers and their clients three days and three nights at the Intercontinental Fiji Golf Resort and Spa later this year.

News
DDB turn it up and bring the noise
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Today is Noise Awareness Day so, in an effort to draw attention to the perils of ‘loudocity’, DDB has created a nifty campaign for the National Foundation for the Deaf that aims to alert Kiwis to some of the DIY tools that could cause permanent damage.

Opinion
Web boffin eyes paragraph to his left suspiciously
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Questions were asked and the answers were given by Julien Smith, the keynote speaker at the upcoming Social Media Junction and New York Times bestselling co-author of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust, which was singled out by Amazon.com as one of the top 10 business and investing books of 2009.

News
Škoda New Zealand goes Big
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Škoda New Zealand has appointed Big Communications as its strategic and creative agency, with James Yates, general manager of Škoda New Zealand saying that the agency presented a compelling strategy for the brand in a three-way pitch.

News
Disgruntled designers endorse themselves, but not Super City logo
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Following the release of the winning Auckland Super City logo last week, the Designers Institute of New Zealand (DINZ), which was already fairly bitter about the whole crowd-sourced process, doesn’t think it’s too late to salvage some respectability, but only if the new Auckland Transition Agency engages a professional design agency to ensure it is developed as a “sophisticated, contemporary and effective” visual identity and subsequent brand for the city.

The chosen ones (via nzherald.co.nz)

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