Barfoot & Thompson, New Zealand’s largest privately owned real estate company, has appointed Big Communications as its advertising and direct marketing agency, taking over from Voice.
Barfoot & Thompson, New Zealand’s largest privately owned real estate company, has appointed Big Communications as its advertising and direct marketing agency, taking over from Voice.
Poor old Dick. A big load of stores appear to be on the chopping block here and in Australia. And, as this photo by Ana Samways shows, its Valentine’s Day promotion may have gone a bit hard on the innuendo. It’s almost as good as its ‘floating phone’ promotion.
MediaWorks TV is recruiting for a director of sales to replace Linda Farrelly, who has resigned and is taking complete time out for six months. She will rejoin the company in a consultancy capacity later in the year.
Tui-drinkers are widely renowned as hopeless romantics. But some of them obviously need a bit of help to grease the wheels of love. So Tui and Saatchi & Saatchi have come to their aid by finding another use for the newspaper and creating a gift to help impress the missus (or the mister). Much like the alternative strip for Tuatara by Y&R Wellington last year, a bunch of foldable DIY roses is included in every edition of today’s New Zealand Herald, which means these sensitive new age guys “can keep [their] dosh for a dozen of another kind.”
Nothing says I love you like a massive sign outside a mall. And, to tap into the romantic spirit of the day, Westfield has once again let New Zealanders publicly declare their affection on 12 billboards around the country as part of its second Truly, Madly, Hugely campaign.
The conversation economy just keeps getting bigger—and, as the regular social media fails show, scarier. So to help marketers benefit from it rather than get slapped by it, the CAANZ Marcomms Leadership Group (MLG) is following up the sell-out New Rules of Brand Engagement event last year with Re-Imagining PR: How ideas-led PR can help business, a forum featuring the brains behind the Cannes 2011 PR Grand Prix winner National Australia Bank’s Break Up campaign, PR Gold Lion winner Bundaberg’s Watermark, as well as Lynne Anne Davis from Asia Pacific PR agency of the year, Fleishman Hillard Asia Pacific.
The scene: a trendy bar and eatery in Freemans Bay, Auckland. Booked exclusively last evening for a business function, three stalwarts of the popular press, including Ms F O’Sullivan and Mr P Holmes, tarried at an outdoor table after a late lunch. When politely reminded their time was up, the visitor from Hawke’s Bay replied: “Don’t you know who I am?” Sadly, the young and demure organiser had to admit that she had no idea, just that she had booked the place exclusively. Perhaps the question should have been: “Don’t you know who I was?” The defenders of the fourth estate stayed ostentatiously put after the bar manager quailed in the face of the ferocious and fulsome trio, fearing a D rated review.
There were 300 entries from 33 countries for the Google-sponsored IxDA Interaction Design Awards. And Xero has beaten corporate giants Nike and Windows Phone 7 to take out the “best in class for global interaction design” award.
Whispering sweet nothings just got a whole lot easier, but those with a sweet tooth might do best to avoid the Q-Pot phone, which is more than likely to cause users extreme chocaholic cravings every time they pull it out.
Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit.
Brands increasingly need to look for creative ways to make the most of their sponsorship dollars. And bands increasingly need to look for creative ways to make money. So, what better way to do both of these things than by filming and editing a pretty bloody good music video in one rather manic day at Auckland’s last Big Day Out, something Kiwi band I am Giant and Speight’s Summit did.
Given the recent overhaul to the CAANZ awards programme, those hoping for glory at this year’s Media Awards are being pushed in the direction of the ‘How to write an award winning entry’ workshop next Thursday so that entry writers can adapt to the changes.
Once again, CAANZ and The Sweet Shop are set to send two young Kiwi creatives off to Thailand as part of its sponsorship of the Adfest Lotus Award. And another two Kiwis who have already shown their creative chops, the hot-to-trot directing collective Special Problems, have just signed up with The Sweet Shop for commercial and branded content work worldwide.
There’s been a bit happening in the aviation scene lately: Air New Zealand has shifted to DraftFCB (and Saatchi’s), the nation’s alpha chief executive Rob Fyfe is hanging up his captain’s uniform in December, there are rumours of Emirates changes afoot and Qantas has just announced the appointment of Mango as its public relations agency in New Zealand after a competitive pitch.
Amanda Stevenson
From the Police to marketing then consulting, Amanda Stevenson had multi-career success – a few years ago, she’d done it all, except graduate from university. But now the 51-year-old manager has realised her goal, completing the University of Auckland’s post-graduate diploma in business studies in 2010. She says it’s given her confidence and broadened her thinking.
Last year New Zealanders spent more time than ever watching television. While the average person’s viewing time of three hours and 22 minutes per day remained unchanged from 2010, more people tuned in each day, resulting in growth of total hours viewed up two percent.
The high-quality animation makes this latest Red Bull cinema commercial really stand out. So much so, we’re declaring it this week’s TVC of the week.
Credits: The ad was placed in NZ by Lassoo; but the agency and film company are not known.
Slim pickings today, in terms of industry comings and goings. Fortunately, hot on the heels of a news portal overhaul and freshly minted partnership with news agency AAP, online media company MSN New Zealand have kicked off the year with three new appointments.
Tourism Australia has released a list of 100 ‘must-do’ activities to mark Australia Day in New Zealand, in a bid to get Kiwis enthused about crossing the Tasman on their next holiday.
As Brancott Estate rolls out a contemporary new look across its entire wine range, it’s also releasing a new app bringing together the worlds of wine and entertainment via QR code.
Voting is now open for the January/February edition of The Glossies. See this month’s entries below and cast a vote for your favourite. And remember, there’s just one vote per computer.
Design and communications agency The Church has created a new direction for the New Zealand International Arts Festival. Targeted at first time festival goers the concept is about adding an ‘extraordinary’ experience to your every day life – be it catching a bus, or walking to work. Creative director Chris Waind says the opportunity to work on such an iconic event was too good to miss. “We’ve been able to bring all our experience with the NZSO and our creative conference We Can Create to bear and that’s injected the energy and effectiveness we think the brand needed”.
Advertising is a very competitive business. Accounts are coveted, staff are constantly being poached and awards are hotly contested. And it seems that competitive streak also applies to extra-curricular activities, as evidenced by events that took place at the Colenso towers this week.
Judging by this expensive-looking new epic for the launch of the Subaru XV, the Australian arm of the business isn’t afraid to spend money on big ads. And while it’s fair to assume New Zealand doesn’t have access to those sort of budgets, it does have Barnes, Catmur & Friends on its side, and, just like its contextual number celebrating the Great Auckland Snow last year, this smart print ad showcasing the reversing cameras that now come as standard in the Legacy and Outback models also hits the spot.
After a bit of a wait, Clemenger BBDO managed to find a replacement managing director when Andrew Holt shifted south from Colenso in late 2010. And it’s also been on the hunt for a new creative director ever since Paul Nagy left in mid 2010. Good things take time, of course, and it’s now filled the position after executive creative director Philip Andrew, who has overseen some pretty bloody good work since taking responsibility for the empty chairs, announced the internal promotion of Brigid Alkema.
Burger King has been selling its tiny burgers overseas for a couple of years now (check out the “horniest, most boobstatic Burger King ad ever” from the US). And it’s just launched the seemingly lady-friendly products in New Zealand, with Colenso BBDO and Flying Fish getting together to create a new, fairly strange TVC that features some sweet electro funk, some fairly cool effects and some forced rhyming.
Last year the marcomms industry rallied for DDB’s Pip Mills, who was diagnosed with melanoma. And now it’s banding together to help Tom Wells and his family. And you can help.
The NZTA and Clemenger BBDO have been pushing the advertising envelope recently. It released the most popular ad of 2011 at the end of last year, Legend, and followed that up with a controversial ‘you’re on candid camera!’ campaign to draw attention to drugged-driving at the start of 2012. And, as part of its summer push to reduce the road toll, they’ve taken a rather patriotic, jingly, kitschy approach to fighting driver fatigue, with three 15 second ads that showcase some of New Zealand’s classic and/or cringey town signs/tourist attractions to the tune of some down-on-the-farm Kiwi songs.
DraftFCB says farewell (kind of) to another senior creative, Yellow brings in two foreign imports in its quest to go digital, Localist undergoes a restructure, Ambient Advertising adds one to the flock, Colmar Brunton welcomes a newbie, and Datamine kicks off 2012 with a triple treat.
It’s tough being a charity at the moment. More charities mean there’s a heap of competition for the donated dollar, a drop in the level of donations seems to show that givers may be suffering from a form of ‘compassion fatigue’ that makes them immune to charitable overtures and, in many cases, there’s confusion about what the charity actually does, something evidenced by the story of the newly rebranded Leukemia and Blood Cancer New Zealand.