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Farrelly tags out as MediaWorks’ sales director

MediaWorks TV is recruiting for a director of sales to replace Linda Farrelly, who has resigned and is taking complete time out for six months. She will rejoin the company in a consultancy capacity later in the year.

“I have loved my time as director of sales, and have been privileged to lead one of the most dedicated and committed media sales teams in the country,” says Farrelly.

Farrelly was the general manager of national sales at MediaWorks TV for nine years and was appointed as its new director of sales in September 2010 (Graeme Underwood took her old job). At the time, MediaWorks TV chief executive Jason Paris, who has since moved on to Telecom, said her credibility and respect within the media and agency environment was a significant factor in her appointment.

While much has been written about the financial troubles the company faces, and the role new suitor TPG Capital is now playing, the on-the-ground operations appear to be doing well, with MediaWorks reporting year-on-year ad revenue growth of three percent for the quarter ending December 2011, outperforming the market which had total growth of one percent.

Farrelly has led the sales division through a number of important developments recently, including the successful launch of MediaWorks Integration, a parallel sales team whose focus is on securing revenue through brand-funded content such as New Zealand’s Next Top Model and The Block; 2011’s successful relaunch of C4 as broad entertainment channel FOUR; and the appointment of Richard Fenner to the newly created position of business development director.

“After more than 16 years of dedicated service, Linda certainly deserves this time out, and we accept and support her decision,” says MediaWorks group managing director, Sussan Turner.

The recruitment process is being managed by Richard Manthel for Robert Walters New Zealand.

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