Movings/Shakings: 7 February

Glenn Jameson has “been putting out fires his entire career and now wants to start some”, Raydar’s long serving creative director hands over the baton, James Coleman gets up early, ex APNer Greg Hornblow moves into real estate, and, fresh from swallowing Mitchells, Aegis launches a new innovation unit. 

He’s a firestarter

After three years at Sugar, Glenn Jameson has decided the time is right to rejoin freelance collective The Pond.

“It really is a sweet shop, but Iʼm a problem solver and theyʼre in great shape,” says Jameson. “[Jeremy Johnston] has built a smart indie agency that punches well above its weight. We raised a few eyebrows when we won the BNZ, and silenced the critics when we launched BNZ Stories, which re-established their position as the bank for New Zealand.”

Working closely with Mike Knowles, and the Jeffs-Toon dream team, they lured legendary adman Len Potts out of the hills to reprise his role as the voice of BNZ. “I wrote them for Len, and gave him license to change the scripts as he saw fit. He changed one word and said good job. High praise indeed.” But the biggest compliments came from a surprising peerage. “The bank received letters from three rival banks congratulating us on the campaign. Canʼt buy that kind of endorsement.”

Jameson started at Sugar on a contract from The Pond (view his portfolio here and his in-depth bio here), sent in with Sergio Guida to take the wheel on Honda. “Took us a while to gain their trust, but we finally convinced them to go on TV for first time in over a decade. Our persistence and their confidence were well rewarded. We sold more Honda Insights than Australia—actual cars, not per capita—and picked up an Effie.”

Off the Raydar

Martin Sawbridge, the long-serving creative director at Clemenger-owned retail agency Raydar, has decided to step down from the role after 13 years in the hotseat.

“Martin has played a huge part in the growth of Raydar and his fine work is evident throughout New Zealand’s retail landscape,” says managing director Darryl McClay. “Everyone here wishes him the very best for his next step and are greatly appreciative of his contribution to Raydar, and the success of many campaigns for our clients’ brands over the years. On a personal note, Martin’s a great guy and a talented man.”

McClay said the agency would review the creative director role in a couple of months. But for now he was happy to have welcomed Aaron Taylor, a senior art director with 15 years experience in the industry, including time spent in Europe and London. He had been working for Raydar as a freelancer for the past three months.

“Aaron offers a fresh approach to our clients’ brands and we are thrilled to have someone of his calibre ready to step in with Martin’s departure,” McClay says.

It’s Coleman in the morning

Radio Live launched a new morning show today for the early risers that runs between 5-6am. And it’s welcomed back James Coleman (who has also just launched his new music sharing website themixtape.co.nz) to the mic.

Radio Live First at Five will feature everything you’d expect from a radio show in the morning and “is aimed at the growing numbers of New Zealanders, from all walks of life, who are up before 6am,” says Jana Rangooni, general manager – talk brands. “We see this as an opportunity to provide something our competitors are not doing.”

More Traffic 

Following the move to a new office at the start of this year, Traffic has announced a new account manager: Antonella Sacconi.

Sacconi has extensive domestic and international experience in marketing communications, including advertising and design, brand management, promotional strategies, market research and sales. She also speaks a number of languages including Spanish, Italian and French.

She has worked with a number of organisations, including Intercim, AACSB International, Cott Beverages and Mattel. She has worked with iconic brands such as EADS, Airbus, Sanofi Aventis and Royal Crown International.

From papers to houses

Bayleys Realty Group has appointed brand and marketing specialist Greg Hornblow as its new general manager. He was previously with APN New Zealand as general manager of advertising sales, with responsibility for three of its biggest newspaper titles. He was also involved with the integration of digital and new media channels.

Bayleys Realty Group is the support services company for Bayleys Real Estate nationwide, and encompasses marketing, research, communications, training, web support, recruitment, event management, and auction divisions

Hornblow replaces David Poole as general manager. Poole remains on the board of directors with Bayleys, and is taking on a newly-created strategic role as franchise business development consultant, growing the business and commercial activities of Bayleys’ franchise operations throughout the country from Kaitaia to Invercargill.

Jumping the tank

Fresh from its swallowing of Mitchell’s, Aegis Media Pacific has launched a new business unit called Jumptank and made a key appointment with Justin Baird joining the company as group innovation director from his role as innovationist with Google. He has over 15 years experience in product management, technology development and digital media.

Jumptank will consult to all Aegis Media Pacific businesses to drive innovation within the group and create sustainable value for clients through collaboration across its diverse marketing businesses. It will be led by chief commercial officer Kristian Barnes.

“Jumptank will bring a new depth of thinking to our clients’ products and marketing, incumbent and new pitches, as well as lifting the bar internally,” Barnes says. “We believe no other marketing group in this region has a core team committed to constantly finding new and better ways to deliver innovation, from our business practices to the strategies and campaigns that we develop for our clients, in this constantly changing market.”

Other Aegis Media Pacific executives in the foundation Jumptank team are Richard Chapman, founder of PR agency Spark and experiential agency Impact in Australia as group integration director and former MPG strategist Ben Cunnington as group strategy director. Jon White will be part of Jumptank as group business development director, with a dedicated creative director and graphic designer also part of the core team.

“With Jumptank we are bringing together a team of people with a diverse array of skills and experience, with the common goal of applying innovative thinking to media and marketing solutions for our clients,” says Aegis Media Pacific chief executive Luke Littlefield. “Jumptank will be a catalyst for innovation.”

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