Judging by this expensive-looking new epic for the launch of the Subaru XV, the Australian arm of the business isn’t afraid to spend money on big ads. And while it’s fair to assume New Zealand doesn’t have access to those sort of budgets, it does have Barnes, Catmur & Friends on its side, and, just like its contextual number celebrating the Great Auckland Snow last year, this smart print ad showcasing the reversing cameras that now come as standard in the Legacy and Outback models also hits the spot.
Executive Creative Director: Daniel Barnes
Executive Creative Director: Paul Catmur
Art Director: Crispin Schuberth
Creatives: Brad Stratton, Jesse Stevens
Account Director: Jo Cheyne