Get the latest direct to your inbox twice a week. Sign up today. 
Sleet as bro: Subaru and BC&F make hay while the snow falls
The masters of the contextual newspaper ad have done it again. The day after the first snow in Auckland for 72 years, Barnes, Catmur & Friends ran this national newspaper ad for Subaru to reassure concerned Aucklanders that, yes, the streets were still passable.
Credits:
ECD: Daniel Barnes & Paul Catmur
Copywriters: Rob & Rob
Art Director: Crispin Schuberth
Account Director: Jo Cheyne
Media: Monica Wales
