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Pead opens standalone creative agency All Eyes
From left: Hannah Durojaiye, Sarah Munnik, Genevive Chunn and Niamh Scully.
Pead is opening a standalone creative agency, All Eyes, designed specifically for how brands need to earn attention.
It is launching with two foundation clients, Lodestone Energy and Best Foods, alongside a number of other businesses.
Work that turns heads
Pead partner Sarah Munnik is leading the new agency. She says All Eyes brings together everything you expect from a creative agency.
“Pead has supported clients on creative work for years and they’ve come back to us time and time again because we deliver results, irrespective of the size of the brief. Now we’ve launched All Eyes to scale that offering and refine it further,” says Munnik.
“The new agency removes the barriers and layers clients often experience with traditional advertising models, by bringing together a team of specialised and experienced contractors based on the brief and problem the client needs to solve.
“Our network of experienced specialists means that regardless of the size of the brief we’re able to move quickly and efficiently, something many companies have told us they are looking for in their agency partners. It means clients pay for the work, not layers of a big team,” she adds.
Bold approach to brand-building
All Eyes launches with a core team of four full team staff and a network of more than 20 partners, all lead creatively by creative director Genevieve Chunn.
Pead founder and executive chair Deborah Pead says: “It’s always been a hallmark of Pead to take a bold creative approach to brand-building PR, work designed to earn attention first, not just buy it.
“All Eyes is the natural evolution of that thinking and it’s rewarding to see that approach scaled under the next generation of partners growing the business.”
Chunn adds that brands who don’t include earned attention in their marketing strategy are simply buying space in the same feeds that everyone else does and they are likely getting lost in the noise.
“The rules are shifting. More than ever, if your brand isn’t being talked about, referenced and shared, it’s not going to show up where people now go for answers,” she says.
