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Blutui appoints new global ambassador
Gretchen Largoza is the global ambassador at Blutui.
The team at Blutui have appointed Gretchen Largoza as global ambassador.
Blutui says its a move that aims to help agencies progress and grow while dealing with the barriers that exist within their current delivery models.
Founder and CEO Graeme Blake says: “Most agencies are not underperforming because of poor execution, but because they are operating within a framework that no longer fits the nature of modern demand. The pressure to deliver more across more channels has outpaced the architecture of how that delivery actually happens.”
Built for transformation
Largoza has built a career helping organisations navigate exactly this kind of inflection point. She has a background spanning enterprise consulting, transformation strategy and leadership advisory across multiple markets.
Largoza says the industry has normalised a set of constraints that no longer need to exist.
“Agencies have become accustomed to fragmented toolsets, engineering-heavy workflows, and the operational drag that comes with them,” she says. “The default response has been to scale around those constraints rather than remove them. More hires. More systems. More complexity.”
Critical alignment
Blake sees this alignment as critical.
“Gretchen brings the ability to engage leadership teams in direct, often uncomfortable conversations about cost structures, scalability and the reality of their current operating models. Not as a critique, but as a pathway forward.”
Her role as global ambassador will see her working alongside Blutui’s leadership and agency partners to help reposition web project delivery.
