News
Pead opens standalone creative agency All Eyes
Pead is opening a standalone creative agency, All Eyes, designed specifically for how brands need to earn attention.
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Browsing: Pead PR
Movings & Shakings
Four new hires at Pead
Independent communications agency Pead has announced four new appointments across its consumer and corporate teams.
Movings & Shakings
Pead promotes Jack Spence to account director
Pead promotes Jack Spence to account director, recognising his leadership, client work and impact on campaigns.
Campaigns
Pead, PHD, The Kindness Collective help bring Christmas magic to thousands of Kiwi families
Pead, PHD and The Kindness Collective are helping to bring Christmas magic to thousands of families across Aotearoa.
News
Piha promo shoot turns into real-life rescue for Surf Life Saving New Zealand
A promotional shoot for DHL Express NZ and Surf Life Saving New Zealand became a live demonstration when five swimmers got caught in a rip.
News
Pead launches new issues management division
Communications agency Pead has launched a specialist division, Houston Issues Management, to help businesses prepare, protect and respond.
Campaigns
New Zealand Merino Company celebrates Autumn Muster in new campaign
The New Zealand Merino Company has launched a new campaign celebrating the passion, care and leadership of ZQ growers.
News
Pead wins PRINZ supreme award for powerful Haka campaign
Pead won PRINZ’s Supreme Award for their campaign, Restoring Mana: The World’s Largest Haka for Raukatauri Music Therapy Trust.
News
Ballance Agri-Nutrients appoints Pead as retained PR agency
Pead has expanded its Primary Sector portfolio as the retained PR agency for farmer-owned co-operative Ballance Agri-Nutrients.
News
Nespresso serves up winning partnership with ASB Classic
Nespresso has announced its first-time partnership with the iconic ASB Classic, as the Official Coffee Sponsor for the 2025 tennis tournament.
News
Good Viking, Pead and PHD help Kindness Collective spread joy this Christmas
The Christmas Joy Store has been running for four years, giving the gift of kindness and the dignity of choice to families in need.
Movings & Shakings
Pead enhances corporate communications team
Pead, specialists in creative communications and reputation management, has welcomed Sarah Higgs to its corporate team as Senior Consultant.
News
Guinness World Record for the largest haka comes home to Aotearoa
Aotearoa now holds the Guinness World Record for the largest haka after over 6,500 people performed Ka Mate at Eden Park on September 29.
News
All you need to know for this weekend’s attempt at the world’s largest haka
Are you ready, Aotearoa? It is just two sleeps to go until the official Guinness World Records title attempt to reclaim the record for the world’s largest haka.
News
Tickets for Haka world record attempt drop to $10 for Māori Language Week
To celebrate Te Wiki o te Reo Māori, tickets for the Guinness World Record title attempt for the world’s largest haka are $10 this week
News
Epic bid to reclaim Haka World Record
This September, the Raukatauri Music Therapy Trust has one request for Aotearoa. It wants 10,000 Kiwis at Auckland’s Eden Park to perform a haka.
News
Movings and Shakings: New staff at Motion Sickness, pead, dentsu; Hyper acquired by CEO
Motion Sickness hires two new directors; pead welcomes new staff; dentsu has a new GM in data and analytics; and Hyper acquired by CEO in family buyout.
Movings & Shakings
Pead PR welcomes two new grads on board
Pead PR has announced its team is expanding, with two Account Executive hires.
News
Pead promotes powerful bespoke haka in support of The Warriors
Pead has gone the extra length to make sure our Warriors know they’re supported by their fans while they’re stuck in Australia. Teaming up with creative…
News
Uber’s fare ends at Pead PR
Pead PR announced today that Uber has officially ended its contract with the public relations company. The two companies have parted way due to regional alignment,…
News
Year in Review: Sarah Munnik, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Sarah Munnik, managing director of Pead…
Movings & Shakings
Movings/Shakings: 23 February
Industry happenings at MediaWorks, Culture & Theory, Digiday Media Awards, Pead PR, Razzbri, TVNZ, Bauer, The Warehouse Group, Serko, Sudima Hotels and Resorts and Dow Design.
Movings & Shakings
Movings/Shakings: 16 January
Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.
Opinion
Year in Review: Deborah Pead, Pead PR
Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here’s what Deborah Pead, founder and chief executive officer of Pead PR, has to say.
News
Pead PR wins Sharesies business
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.
News
A drunken party to a red carpet event: the evolution of the VNZMAs
While Lorde, SWIDT, Teeks, Devilskin and Stellar took to the stage to perform for the crowds in Spark Arena and at home on the couch, Erin McKenzie got an inside look at what it takes to bring the Vodafone New Zealand Music Awards to life.
News
Pead PR adds Southern Discoveries to the ledger
Independent communications agency Pead PR has picked up a tourism client after winning a competitive pitch for Milford Sound and Queenstown tour operator Southern Discoveries.
Opinion
From hate to contempt: Bob Hoffman’s campaign against content and why he’s wrong (sort of)
While the Ad Contrarian, Bob Hoffman, is often on the mark, Pead PR content director Konrad Kasiske reckons the blogger missteps by imploring the industry to “call content shit”. To Kasiske, this is too broad and it overlooks the fact that Shakespearean sonnet should never be dumped in the same category as a cat’s arse.
News
Pead PR and Zambesi conflate technology and high fashion for Huawei
Technology and fashion are in some ways natural bedmates in the sense that they both focus on pushing the bounds by introducing trends or products the public might not yet be ready for. And for the launch of the new Huawei P10, Pead PR worked closely with clothing company Zambesi to bring these two worlds even closer together by orchestrating an avant garde fashion show.
News
Pead PR mourns the death of co-founder
David Paine, a leading figure in the PR industry, passed peacefully at home on Wednesday 15 March 2017.