Specsavers has consolidated its earned communications activity across the Tasman, appointing Ogilvy PR as its new agency partner.
Ogilvy will now lead all earned integrated communications in both markets and has built a bespoke team in collaboration with One Plus One to support Specsavers’ strategic national consumer public relations plan.
As part of the appointment, Ogilvy will also work alongside agency partners EssenceMediacom and TBWA to further strengthen Specsavers’ brand presence and connection.
Continue to change lives
Specsavers Australia and New Zealand head of awareness and consideration Anri McHugh says: “After a close-run pitch process, we selected Ogilvy for its earned-first strategic approach and commitment to fresh creative thinking, collaboration and shared values.
“We are very excited about what we can deliver together to ensure the Specsavers brand continues to change people’s lives through better sight and hearing.
“We would like to thank our incumbent PR agency partners – Mango NZ, AMPR and Health Haus. We’ve had some unforgettable times with our incumbents through relationships spanning several years and many campaigns,” McHugh adds.
These included the launch of local and international designer glasses collections with Collette Dinnigan, Alex Perry and international icons like Elton John and Kylie; yearly limited-edition glasses collections in support of The Fred Hollows Foundation in Australia and New Zealand; and initiatives to put eye tests on the agenda for parents of children aged 4 to 8 across the Tasman.
People and creativity at the core
Ogilvy PR Australia’s group managing director Daniel Young says: “Specsavers is a brand that’s not only loved by customers but is highly sought after given its appetite for bold, exciting work.
“From our very first conversations, it was clear that we share a culture that puts people and creative ambition at the heart of everything we do. That alignment, teamed with our expertise across earned creativity, social and influence will be the foundation for daring, innovative and culturally resonant work that delivers real impact.”
Ogilvy PR’s first campaigns for Specsavers are expected to launch later this year.
