Browsing: TBWA

News
The technology behind ANZ’s light-up wristbands
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Glitter, sparkle, colour and sound took centre stage at this weekend’s Pride Festival in Auckland, and as an extension of its #HoldTight campaign launched earlier this month, ANZ debuted its light-up wristbands powered by Near Field Communication (NFC) technology.

News
ANZ aims for the feels as it announces continued support of Auckland Pride Festival
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ANZ has been a major supporter of the LGBTI (lesbian, gay, bisexual, transgender and intersex) community over the last few years, most notably through the highly awarded ‘GAYTM’ campaign in 2015 and 2016 as well as its continued sponsorship of the Sydney Gay and Lesbian Mardi Gras and Auckland Pride Festival. Now, the bank is further concretising its commitment to the cause with a new spot drawing attention to the discomfort LGBTI couples often feel when holding hands in public.

Movings/shakings
As King heads to Australia, Lish comes full circle as Whybin\TBWA’s new creative sage
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StopPress revealed a few weeks back that Whybin\TBWA’s executive creative director Dave King was departing (along with Jodi Willocks, who moved to Assignment) and it’s been announced he’s heading back to Australia to join Innocean Australia in the newly created role of executive creative director. Now chief executive Todd McLeay has confirmed that TBWA\ Melbourne creative director Andy Lish has stepped in to the breach in Auckland.

News
Tiny treasures
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British artist Willard Wigan, who is renowned for his tiny sculptures, ventured to New Zealand recently as part of ANZ’s latest campaign. And this clip from TBWA\ and Kontent looks at what he got up to.

Opinion
Year in Review: Toby Talbot
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After leaving DDB for a stint in the UK, Toby Talbot stayed true to his word and returned to New Zealand, where he and Todd McLeay had the industry frothing at the mouth when they took over the Whybin\TBWA reins from David Walden and Andy Blood. Here’s what it loo

News
Hobbits and tourists: Air New Zealand and Tourism New Zealand tap into Tolkien hype, again
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The lucky few travellers who were at Auckland airport this morning became the first people in the world to see Peter Jackson’s take on the dragon Smaug, which has been emblazoned across a Boeing 777-300. The 54-metre rendering of the creature, which was designed by Weta Digital, gives Kiwis a taste of what they can look forward to when The Hobbit: the Desolation of Smaug is released in cinemas on 13 December. But this wasn’t the only Hobbit-themed campaign to appear yesterday. Tourism New Zealand also unveiled the ‘Book of New Zealand,’ a giant pop-up book that showcases four of the film’s filming locations.

News
Fast train from Paris
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Catching a fast train isn’t quite the quickest way to get to another city — it would be far quicker if we could just walk through a door. French high speed rail service SNCF has brought this scenario to life with clever experiential marketing in a new campaign with TBWA Paris.

News
Spikes Asia: DraftFCB and TBWA\ take Grand Prix, DDB and Open in the mix for special awards
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The winners of the Spikes Asia Awards were announced overnight and the Kiwi agencies fared pretty well, with TBWA\ and DraftFCB winning Grand Prix awards in the Media and PR categories for Tourism New Zealand’s Middle-Earth Passport Stamp and Mini/SPCA’s Driving Dogs respectively, while DDB Group’s haul made it the third ranked agency in the region and Open (nee Naked) was the region’s top ranked media agency with its wins for Unitec.

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