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ANZ’s Sharma family celebrate a big step in latest TBWA\NZ campaign
Seeing your mortgage go down is one of life’s big accomplishments and TBWA\NZ has brought that moment to life in the latest instalment of ANZ’s campaign with Sharma family.
Set to Time of the Season by The Zombies, the TVC sees Claire and Ravi Sharma celebrate getting closer to mortgage freedom with a special dinner at home and a spontaneous living room dance.
Launching across TV, outdoor, radio, digital and online video, the campaign lands as large volumes of New Zealand’s home loans are either floating or rolling off fixed rates. In addition, ANZ is giving its home loan customers the chance to win $100,000 towards their mortgage, each month until the end of September.
A big step forward
“We wanted to capture the feeling of triumph and relief that comes with paying down your home loan – and give it a bit of movie magic,” said Shane Bradnick, chief creative officer at TBWA\NZ. “In this latest spot, the Sharma family have taken a big step forward, and they’re celebrating.”
Matthew Pickering, general manager of marketing at ANZ adds, “Not only do lower interest rates offer a welcome breather to many Kiwi homeowners, they also provide an opportunity to get ahead on paying down your mortgage. This campaign is about showing what taking years off your mortgage can feel like, with the extra appeal of a fantastic incentive, and a little help from a family New Zealanders know and love.”
In 2024, the bank was named Brand of the Year at the YouTube NZ Marketing Awards. It was also awarded Long Term Success at the Grand Effies in New Zealand, for its tangible impact on improving financial wellbeing and a Gold at the APAC Effie Awards.
