Mitsubishi Motors head of marketing and corporate affairs Reece Congdon discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Clemenger BBDO Wellington announced today that Andrew Hawley will step down as managing partner effective 1 June.
Here at StopPress and NZ Marketing, it’s our job to find the most interesting things to cover, whether new campaigns, big shifts or thorny issues. But it’s not a one-way street. We’re always talking with our contacts to figure out what we should be writing about and what the industry is talking about. But we want to go a bit wider. So, in a regular survey run by TRA, we’re asking for your opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines.
Do you think the idea of women driving is niche? Do you pose on the beach rather than lie on it? Angela Barnett takes a critical eye to advertising to see how it continues to focus on beauty rather than wit or intelligence.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While agency folk basked in champaign and celebration at The Beacon Awards last Thursday night, advertising network VMO sat discretely in the corner of the room harvesting data.
2degrees is rolling out the next phase of its new brand campaign, this time centred on its business offering, as well as introducing three new ads to its suite of creative.
Foodstuffs group general manager of marketing Steve Bayliss is set to depart the company, StopPress understands.
Industry happenings at Colenso BBDO, ChristchurchNZ, Dentsu, The Warehouse Group, Harvey Cameron Group and TVNZ.
In light of Deadpool 2 currently on screen in cinemas, Hollywood star Ryan Reynolds has lent his world-famous character to Broadcasting Standards spot for TVNZ as part of its latest Deadpool 2 campaign in collaboration between 20th Century Fox, TVNZ and MediaCom.
Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
In business, it’s almost a cliche: Everyone talks about the importance of building relationships. But for digital media services company KBR Digital, it’s not just lip service. It’s an obsession.
Mitsubishi and Assignment have made a bold campaign to sell 20 Triton Huntaways.
Fatigue. It’s been a problem for some time now in the world of marketing and communications and it’s something that we in the industry seem to be somewhat oblivious to.
McDonald’s is taking on one of the challenges of the today’ connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren.
Gladeye has won big for its collaboration with Huff Post Highline to deliver FML; an interactive new age form of digital story-telling. The Kiwi digital agency has pipped finalists New York Times, National Geographic and ESPN to accept awards for Web Feature Design, Web Animation, and Innovative Practice at the 53rd Annual American Society of Publication Designers Awards gala in New York. It’s one of the many polarising stories Gladeye has collaborated on including America’s Most Admired Lawbreaker, Out Here, No One Can Hear You Scream and Four Quitters Walk Into a Bar, to name a few. We sit down with the brains of the business, founder and creative director Tarver Graham, to hear about how Gladeye is transforming news stories from across the globe.
The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
Colenso BBDO has been appointed as the lead creative agency for mobile and broadband provider Skinny.
Holden has been on a mission to shift perceptions of the brand and appeal to a broader range of drivers, particularly females, with its array of cars. And its latest campaign to launch the new Commodore, the model the brand has become synonymous with, is focusing on ‘modern explorers’.
So the Trump Facebook drama has finally sunk data analytics firm Cambridge Analytica. In some respects, although it does sound odd to say it, I sort of feel sorry for them given how little real evidence there is that their Trump campaign had anywhere near the level of influence on the US election it is being accused of having.
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
Southern Cross Health Society is encouraging Kiwis to take a break from the busy and take their lives back in a new brand platform by True and MBM.
Colenso BBDO head of strategy Mylene Ong discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
Nigella Lawson is back on the screens for Whittaker’s and in this spot, she’s taken a step back in time to where it all started and how it got to where it is today—two new caramel products.
It’s a trend that’s showing no sign of slowing—Netflix cheating, or more specifically, watching a show ahead of the person or people you’re supposed to be watching with. To help Netflix cheaters make things right, Spark and Colenso BBDO have created a website giving the self-indulgent and guilty characters a space to confess and apologise for their behaviour.
Vodafone DreamLab, which launched in New Zealand last week, is encouraging people to donate their phone’s processing power to help fast-track cancer research. In a campaign by FCB, it’s showing Kiwis all they need to do is download the DreamLab app and turn it on while their phones charge overnight.
On Friday night, journalists from around the country gathered to celebrate excellence in their practice – and there was plenty on show, with 355 finalists across 68 categories. The big winners on the night were The Weekend Herald and the New Zealand Herald’s Matt Nippert.
Last night, a sell-out crowd of just under 1000 keen New Zealand media personalities came together for the 2018 Commercial Communications Council Beacon Awards, in association with NZME. In what was a celebration of the industry’s best work from the past year, the Viaduct Events Centre turned it on as the media industry leered up for the annual celebration.
We sit down with NZME’s chief digital officer Laura Maxwell to talk about Driven, YUDU, and OneRoof platforms.
