Flooring Xtra is offering New Zealanders ‘style by the square metre’ in its first campaign with Y&R since their partnership in January.
Monthly Archives: May, 2018
The first results of the GfK Radio Survey of the year are out and it appears the industry has a lot to celebrate as 85 percent of the New Zealand population (10+) tunes into the radio each week. That’s 3.63 million New Zealanders.
When NZ Marketing and TRA asked 75 marketers and 93 agency folk to share their views on agencies from a range of specialist disciplines in an Agency Perceptions survey, Little Giant was found to be the most familiar digital agency and the digital agency the most were hearing good things about. Looking more broadly at what marketers look for in a digital agency, strategic-thinking, an understanding of business needs, creativity and a proactive approach, came up on top. In light of the findings, we ask Little Giant CEO Mark Hurley about how its approach incorporates those values to help clients navigate the rise of digital.
Whittaker’s and Assignment Group are marking New Zealand Music Month by joining forces with up-and-coming local musician/songwriter Jasmine Balmer to create an edible chocolate record.
The death of radio has long been predicted. Just think of that classic hit by The Buggles ‘Video Killed the Radio Star’. Yet, somehow good old radio has managed to sidestep every media tsunami heading towards it, surviving television and now living through the age of music streaming. But, how? We chat to two people pulling strings in New Zealand radio, MediaWorks’ Leon Wratt, and NZME’s Mike McClung as well as AUT’s Dr Matt Mollgaard to find out their take.
The Warehouse Group (TWG) has appointed Omnicom Media Group (OMG) as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.
A giant pear-shaped lamb cutlet butchered Auckland’s rush hour traffic this morning causing motorists to salivate at a dangerous rate. The chop was commissioned by Beef + Lamb New Zealand in honour of National Lamb Day, with the company taking it on a tiki tour of New Zealand.
Speight’s and its tagline ‘Good on Ya Mate’ are back on screens like you’ve never seen before. It’s worked with DDB to create a contemporary take on its classic ads with dancing men front and centre.
KPEX has appointed Simon Birkenhead as its new CEO.
Over the weekend Colenso BBDO and Special Group took home respective awards at the APAC Effies in Singapore. Colenso was named runner-up Agency of the Year and both agencies contributed to a haul of five gold, one silver, and four bronze gongs.
It’s no walk in the park measuring an audience in today’s ever-fragmenting media climate. While radio was once a stylish, yet clunky looking box taking up a decent portion of the living area, surrounded by Mum, Dad and their rosy-cheeked 2.5 children, now, we can access radio almost anywhere, anytime, through a range of devices. We tune in to GfK’s Deb Hishon and TRB’s Peter Richardson about how radio audience measurement works, how it stacks up to other media measurement systems, its challenges and what sort of insights GfK’s survey results offer.
YoungShand managing director Duncan Shand discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.