Interactive advertising revenue reached $244.5 million in the first quarter of this year, with desktop continuing to leading the way according to IABNZ’s revenue report.
Monthly Archives: May, 2018
oOh!media New Zealand is expanding its digital network into Wanganui and is giving away an advertising campaign to celebrate.
At first glance, the release of MediaWorks’ financial figures this week shows an organisation treading water but slowly moving upwards towards the dry land of profitability. On the surface, a net loss after tax of $5.7 million is not the result hoped for but with the perspective of a loss in the previous year of $14.8 million, the progress is significant.
Often feared as the Freddy Krueger of the business world, disruption is something that strikes fear into the hearts of business leaders everywhere. But is it really something we should fear?
You’re serving up ads but do people want to see them and are they paying attention? TVNZ’s latest Forecast Study examines the value exchange and how time and money are being traded to watch – or not watch – advertising. General manager of trade marketing Kathryn Mitchell talks us through the research and how broadcast TV came out on top.
Not everyone who subscribes to your emails is going to stay and while some attrition is normal, Adestra takes a look at what can be learned from unsubscribers and what can be done to reduce attrition.
TBWA\New Zealand group managing director Catherine Harris discusses what keeps her up at night as a part of a series in conjunction with Tech Futures Lab.
Colenso BBDO and FCB New Zealand have been ranked third and fourth Most Effective Agencies in Asia-Pacific in the Effie Effectiveness Index. Meanwhile, Special Group has been ranked the Most Effective Independent Agency in Asia-Pacific and the sixth Most Effective Independent Agency in the world.
Fisher & Paykel and Alt Group have released a TVC the unveils a new range of kitchen and laundry appliances and cements the brand’s spot as a premium globally renowned brand.
Phantom Billstickers is showing its support for New Zealand Music Month with a series of #MusiciansOfAotearoa posters featuring up-and-coming and underground artists.
Necessity is the mother of invention, and there’s plenty of innovation happening in the magazine industry at the moment. That’s the theme of the Magazine Publishers Association’s upcoming conference, which will feature internationally renowned speaker John Wilpers sharing the findings of his 2018 FIPP Innovation in Magazine Media World Report, TRA’s Colleen Ryan discussing the role of culture in changing media consumption habits and plenty more on the industry’s future from those best placed to predict it.
To showcase the talents of its design community, Idealog magazine teamed up with Blunt and Generator to launch the Blunt + Idealog + Generator Umbrella Experiment. I asked Kiwis to submit an umbrella design and winner Bonnie Brown of Studio Bon will now see her design turned into a limited edition Blunt umbrella. Watch this space for details on how to buy one in the near future, or get your pre-order in now. In the meantime, we chat with Brown and have a closer look at her winning design.
Ben Goodale sits in the JustOne open-plan office on Auckland’s College Hill and says: “Agencies will say they can do everything but that’s like saying you can drive a car – but the difference is, one driver is Mario Andretti and another is Mr Bean.”
To celebrate its 150th anniversary, Monteith’s has released ‘Brewed for Right Now’, a campaign by Colenso BBDO watching how its brews have ingrained themselves in Kiwis lives. We speak to DB marketing director Sean O’Donnell and Colenso executive creative director Dan Wright about how the campaign showcases the brand’s heritage while moving it into the future.
The first deadline has come and gone. But there is still time to get your entry in for the 2018 TVNZ-NZ Marketing Awards. We are offering an extended deadline for entries received through the portal until 5pm Friday 25 May 2018, with an additional late fee of $150 plus GST per entry.
It was April last year Martin Yeoman and Jamie Hitchcock announced their departure from Assignment Group to start their own agency The Enthusiasts. They’ve since gone on to pick up project work for Ti Ora tea from JDE (formerly Brew Group), 2degrees, 1Above and Al Brown’s Fresh Catch, and clients including 3 Wise Men and Goodman Fielder. Earlier this year, they sat down with NZ Marketing to reflect on the year that’s been and how their history in the industry is carving their future.
Creative director, copywriter and author Dave Trott will be delivering the keynote address at the forthcoming Public Relations Institute of New Zealand (PRINZ) conference. Ahead of his visit, Trott gives his thoughts on social media, the significance of awards, putting together the best team and creating a standout message.
Designer David Trubridge explores New Zealand’s complicated love/hate relationship with how we promote ourselves to the world.
Adestra looks at how email marketing can deliver measurable results beyond open rates.
Earlier this month, education platform Unfiltered dropped its paywall, giving free access to its interviews with entrepreneurs and business leaders. We speak to co-founder Jake Millar about the rationale behind a move that’s going in a different direction to other online platforms.
Karma Cola UK has celebrated the coincidence of the royal wedding and Redhead Day, releasing a new campaign that pays tribute to ginger royalist Prince Harry.