Once again, the Apple acolytes are frothing at the mouth over the announcement of the new Apple Watch and iPhone 6 (the Oatmeal sums up what owning an Apple product is like quite well). But we prefer this wearable Apple ‘tech’.
As Adweek points out, the product as aphrodisiac has a long history in advertising, and especially when it comes to male grooming products aimed at younger men. Unlike Axe/Lynx, however, Old Spice has largely avoided the obvious gag of women being unable to resist the lure of scented man, and, if it has used it, it’s at least added in some absurdity. Its latest campaign does feature plenty of hot babes falling into a deep swoon over the lead male character, but, as per usual, there’s a slight difference. And, in the latest spot, the newest Old Spice mascot unwisely decides to go for a soak in the tub.
Bikers, robots and solitary actors star for Hallenstein Brothers, ASB and Noel Leeming in this week’s edition.
With the prospect of an IPO on the horizon that would potentially see 60 percent of APN New Zealand’s media assets carved out, a number of new senior humans have joined the organisation to “drive collaboration benefits across the group and fulfill a bold new vision to fully engage Kiwis anywhere, anytime with the content they love”.
It’s fair to say the last major campaign launched by ASB didn’t go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank’s Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.
Greenpeace has been left in the awkward position of inadvertently distributing the photography of Alain Marfat-Renodier, a man who was involved in the 1985 bombing of the Rainbow Warrior in New Zealand. This situation comes about after it was revealed that one of Marfat’s photographs taken of a variety of animals around a Namibian watering hole was included in the not-for-profit organisation’s annual calendar (image credit: Stuff).
The name ‘Teahupo’o’, which was given to the Tahitian surfbreak widely considered one of the heaviest in the world, roughly translates to English as ‘to sever the head’ or ‘place of skulls’—and for good reason. Since 2000, there have been five recorded surfer deaths, and countless others have been dragged across the razor sharp reef that lies under just a few feet of water. And despite the risks involved, Visa sent surfer Kolohe Andino into the barrel armed with a mobile phone and a Go Pro camera in an effort to show viewers how easy it is to order pizza through its mobile platform.
This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV and iHeart Radio continuing to create new touch points between brands…
Given that most of us are ill-equipped to taste the intricacies that go into a sip of wine, US-based Union Wine Company has decided to mock the wine snobs that turn their noses up at anything that doesn’t come out of the finest bottle. Over the course of four spots, a variety of characters share their largely vacuous insights, littered with sommelier vernacular, on the drink they are holding. Although some of the spots do tend to be a bit long-winded, they serve as a great reminder as to why we should always be suspicious in the company of people who use the words ‘notes’ or ‘tones’ to describe anything other than music.
Eschewing cliches of elderly figures trying to hear their grandchildren, One Plus One and Augusto have used two New Zealand music legends to produce content marketing cinematography that demonstrates hearing aids.
Changes at Davy & Chapman, Heinz, Qrious, Running with Scissors, Snakk, Pead PR and GrabOne.
Noel Leeming has invested roughly $5 million into revamping its offering in a move that will see the company’s 77 stores emblazoned with a new logo and reconfigured to reflect some key changes. To announce the repositioning of the brand in the market, Noel Leeming has released a series of three TVCs that have come as a pleasant addition to a category that is usually inundated with shouty advertising focused on sales and products.
Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards’ ‘Best effect’ category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.
Old, fat, black, female, gay, disabled. Coming to a marketing campaign (quite) near you. And if the guys from Getty Images are right, your customers will love the diversity.
The ‘Beer Census’ ad created by Barnes, Catmur & Friends for Boundary Road Brewery has picked up the Newspaper Ad of the Month for August as part of News Works’ Agency League competition.
Sky TV has delved back in time to before certain movie stars were famous – featuring the casting tapes of famous Hollywood actors in TVCs as part of its its “Come With Us” brand campaign. Two 45 second TVCs have been produced by DDB, one featuring martial artist/actor Bruce Lee and the other comedian/actor Seth Rogen.
In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention of a business audience. It’s just as challenging a prospect when…
When Annie Baxter, Google’s comms manager for Australia and New Zealand, started at the tech behemoth in 2008, there was no Chrome, no Android, no hardware, and no Google Play. So she’s had to learn as she’s gone along. And she’s loving it.
Every year, the equivalent of 1,866,664 trailer loads full of organic waste are sent unnecessarily to the landfill in Auckland, a mass so huge that it costs taxpayers approximately $77 million per year to dispose of it. So, in a bid to remind Aucklanders about the problem of food waste while simultaneously encouraging them to consider composting, We Compost (a network of New Zealand businesses committed to reducing and recycling organic waste) has launched a campaign via DDB and with support from Auckland Council that will on 6 and 7 September enable Aucklanders to trade their food waste for a variety of treats.
Out-of-home (OOH) advertising providers Big Picture, Go Outdoor and Bacbou have consolidated their billboard and bus assets to form a new company called Go Media.
The internet loves cats. Cats love treats. Here’s an ad the combines both these things.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
From brewing vodka in his garage to eventually establishing what Paul Catmur called a “vodka empire” worth $138 million, Geoff Ross knows what it takes to build a successful business. In recent years he has turned to a slightly different type of brewing and is currently chief executive of craft beer brand Moa. Ross also serves as a chairman of Trilogy, the skincare company.
Freedom Furniture has given consumers the ability to see what a new piece of furniture would look like in their house with a brand new app.
Georgie Pie is working to claim back its place in the hearts of Kiwis of all ages, and one way to do this is partnering up with 7 Days, in Georgie Pie’s first sponsorship since it relaunched. MediaWorks Integration has been working with OMD and Georgie Pie on a campaign to get a budding comedian to join the 7 Days panel, as the ‘Georgie Pie Comedy Apprentice’.
Not-for-profit organisation the Haven Night Shelter has launched the Street Store, a campaign that gives the homeless an opportunity to select from items that have been donated by those who are more privileged.
Industry happenings at Clemenger Group, Colenso, Air New Zealand, The Management Company and 3R.
In an effort to modernise the way dairies are used to deliver promotional messages, Hypermedia Group has announced a new initiative called The Dairy Network, which will see digital advertising screens installed at the point of sale in more than 200 dairies across the country.
Linea Weatherboard’s transformer ad, created by Federation and Waxeye takes out the Colmar Brunton Ad Impact Award for July with its hero ad featuring a transforming house.
Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, APN board member and dairy don Peter Cullinane offers up one big hard-earned pearl of advertising wisdom on the perfect modern agency.