Monthly Archives: March, 2010

News
Exposed! The world’s most interesting man
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They don’t call him the world’s most interesting man for nothing. They call him that because he lives vicariously through himself and can speak French – in Russian. And for those who need a little bit more interestingness, he’s got plenty to go around.

News
Colenso rewarded for paper cuts
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Following on from two golds in the ‘charity’ and ‘art direction and typography’ categories at the 2010 Axis awards, Colenso BBDO’s animated film of Maurice Gee’s novel Going West, which was produced for The New Zealand Book Council to promote books and reading, has received another nod, this time from the Museum of Art and Design in New York.

News
An audience with ‘The King’
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It was a sell-out crowd at the Trust Events Centre for the Tua versus Ahunanya stoush last night. The businesspeople drank wine, ate canapes, and cheered for John Key; those in the cheap seats yelled things like ‘Kill his face’, ‘Hit the face’ and ‘permanently disfigure his face’ loudly and aggressively; the scantily-clad promo girls sashayed around the venue texting and being ogled by drunkards; and a particularly special guest came all the way from Miami to get in the ring.

News
Easterly winds blow for new church billboard
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Progressive Auckland church St Matthew-in-the-city has put up its Easter/April Fools billboard, and this one, which features Jesus on the cross saying “Well this sucks. I wonder if they’ll remember anything I said,” appears to be much more palatable to fun-hating prudes and religious zealots than the last innuendo-filled Christmas number.

News
Get stuffed: Tua, taxidermy and TBWA
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With all this talk of The Feelers and uninspiring marketing campaigns for the Rugby World Cup, it’s good to see some creative, interesting and slightly more challenging event promotion work from the folks at TBWA\Whybin\Tequila for the big dust-up between David Tua and Friday ‘The Thirteenth’ Ahunanya tonight.

Opinion
Writing for youth: what’s uncouth?
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Spencer Willis of Brand Spanking attended a few events over summer and lamented some of the insipid youth marketing efforts in this story. So who better to offer up six top tips on engaging youth audiences than Lil Cameron, a writer with 25 years experience in, well, growing up.

News
Rugby World Cup puts The Feelers out
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The launch presentation for the ‘first phase’ of the Rugby World Cup has been given, the phrase once in a life-time was used way too often and the rumours were true: The Feelers will be the voice (and, judging by the falsetto in the Jesus Jones song Right Here, Right Now, not a particularly good one) of the 2011 Rugby World Cup.

News
Advertising, Kiwi style
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Who it’s for: CAANZ Axis awards and the celebration of 30 years of creativity in New Zealand.

Why we like it: Technically, it’s not a TVC. It was a spot that kicked off the CAANZ Axis awards last week. But it’s bloody brilliant and we …

News
‘Un-billboard’ unveiled for art’s sake
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Some billboards bleed. Some offer diamond earrings. And almost all shout a call to action. But the Fairground Foundation, a not-for-profit organisation that was set up and funded by ecostore founder Malcolm Rands to create a healthier, more sustainable world, has taken a different approach to grabbing people’s attention after unveiling what it likes to call the “un-billboard”.

News
Kiwis laden with precious metal after Caples Awards
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New Zealand maintained its reputation as a direct marketing powerhouse at the 32nd John Caples International Awards in New York late last week, with Colenso and AIM Proximity’s Yellow Treehouse once again in the upper echelons and DraftFCB and TBWA\Whybin\Tequila also claiming some precious metal.

News
Three decades of Kiwi advertising in three minutes
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For anyone unfortunate enough not to be at the 30th birthday shindig of the CAANZ Axis awards last night, you can read all about the glitz and glamour here. But why be forced to think and read boring words on a screen when you could instead let two of the exciting videos that were played at the event go inside your brain with the click of a button.  

News
Trololololol 2.0
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Perhaps this catchy Czech number is destined to be the new trololololololol?

One of the controversial Carlton Draught ads. Want to know what a weenis is? Of course you do. So find out here.

An old Mobil Oil ad in glorious stop motion. And spoken in …

News
Driver drives off into the sunset
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Fairfax Magazines has purchased Driver magazine and will merge it with New Zealand Autocar from the May issue, after it became clear to John Baker, of former Driver publisher Tangible Media, that the publishing landscape had changed and two magazines devoted to new cars couldn’t be supported, particularly given the large decrease in sales of new cars in recent times.

News
Air New Zealand covered in crowdsource
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The Air New Zealanders have done it again, this time brewing up an interesting marketing ploy they like to call the Aviation Design Academy, which is asking customers from New Zealand and around the world to submit their ideas and add a few finishing touches to the offerings in the airline’s new 777-300 aircraft.

News
Special Group and Orcon steal the big three ohhh Axis show
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You can almost feel the collective hangover after 680 creatively-minded humans gathered together last night at the huge and rather impressive Orams Marine Boat Park to celebrate the 30th birthday of the CAANZ Axis awards, as well as the creativity, ideas and personalities the industry has fostered in that time.

News
DM: from poor cousin to rich uncle
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Optimism was in the air at the New Zealand Marketing Association’s Northern Regional Event today, with the general consensus among some of the country’s bravest and ‘upto’ direct marketers being that with the fancy tools now in the box there’s never been a better time to be in the game.

News
Ohhh, Mr D’Arcy *deep swoon*
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Somewhat surprisingly, for a man who’s the president and chief creative officer of the massive behemoth that is the Time Warner Global Media Group (oh, and he’s also the senior vice president of Time Warner), Mark D’Arcy exudes calm and charm. And, with a silver tongue and a penchant for strange magazines like this, he seems like your quintessential creative director. The strange thing is he’s actually working for a media company and he’s at the forefront of what he sees as a move towards media-led creativity in marketing.

News
Pictures: now telling close to 2000 words
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After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years. 

News
CAANZ announce media awards finalists
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The finalists for the CAANZ media awards have been announced, with OMD New Zealand (fresh from the agency of the year win at the Fairfax/AdMedia soiree), SparkPHD and Starcom NZ nominated for the big one, media agency of the year.

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