Three decades of Kiwi advertising in three minutes

Youtube Video

For anyone unfortunate enough not to be at the 30th birthday shindig of the CAANZ Axis awards last night, you can read all about the glitz and glamour here. But why be forced to think and read boring words on a screen when you could instead let two of the exciting videos that were played at the event go inside your brain with the click of a button.  

The first video was the one that kicked things off at the 2010 awards show, beautifully condensing 30 years of advertising creativity in New Zealand into a few very entertaining minutes.

Filled with industry in-jokes, animal ads and good-natured ribbing, it’s a brilliant short film slash animation that honours a range of classic Kiwi characters, both fictional and non-fictional, and shows just how much the world and the industry has changed since 1980. It’s basically an unofficial and completely appropriate timeline of New Zealand advertising.

As such, StopPress demands that you watch it immediately and also read the list of names responsible for it:

Agency: TBWA/Auckland; ECD: Andy Blood; Writer: Corey Chalmers, Andy Blood; Designer/Illustrator: Lauren Marriott, Tara McKenty, Iain Neale; Post production Online: Richard Betts, DIGIPOST; Sound Design: Clive Broughton, Adam lles, DIGIPOST.

Youtube Video

StopPress also demands you watch this video, a series of testimonials from industry heavyweights that celebrates the work and character of lifetime achievement award winner Gary Little from Digipost.

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