Monthly Archives: March, 2010

News
Vodafone’s cheeky wee number deemed February’s best
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Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.

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Ads@6: 26 February – 5 March
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This week on ads@6, finally we get to see Mark Ellis attacked by gigantic mosquito’s thanks to HRV; Tower shows us what a petrified man looks like when he ignores a phone call from his wife; a clever Toyota Hybrid Camry ad gives you a glimpse into how …

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100% Heart
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TVNZ and SKY are showing they have plenty of heart when it comes to local television content, with the announcement of a new television channel.

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God’s Big Break
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Last week we posted a story announcing the five finalists in Tourism New Zealand’s ‘Your Big Break’ competition, in which budding film makers from around the world were asked to submit a three minute video that best captures New Zealand’s youthfulness.

Awards
Social Media Junction
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If you have quite the appetite for social media marketing, here’s something for you to savour. May 17th sees the arrival of Social Media Junction. This conference incorporates a range of new media visionaries from the US, Canada, Australia and New Zealand who will offer their insights into how …

News
The TSB Special
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TSB Bank has chosen agency Special Group to handle all its communications requirements. The appointment comes after a 3-way creative pitch.

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Radio Grande
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March signals exciting times ahead, like the end of the tax year (!!)  For others, particularly advertising industry creatives, it’s the chance to bathe in the glory of knowing you have created something of an outstanding radio commercial, with the announcement this coming Wednesday of the Grande ORCA winner.

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FIG v FOE
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The heavy weights have come out fighting upon news that Weight Watchers will now be endorsing certain items on the Mc Donald’s menu.

News
What’s in a dog biscuit?
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Here’s a video we just had to share. You may never look at your dog the same way again once you see the determined focus that goes into acquiring just one dog biscuit.

Using nothing but a Phantom camera at 1,000 fps (frames per second), director …

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Smooth addition
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Marketing firm Silk Communications is pleased to announce the arrival of a new team member. Tessa Stewart has started at the firms new Takapuna Beach offices in the role of account director.

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The sweet taste of acquisition
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Aquisition tastes good, especially if you are ACP Media. The publisher has announced its purchase of mass market food magazine Recipes+ from publisher Knockout Media, in a deal both parties describe as “the perfect fit”.

News
The juicy goodness of the kumara
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Who is it for? New Zealand Cricket

Why we like it? When don’t we like to give the Aussie’s a good ‘ole ribbing? And there’s something therapeutic about telling the Aussie’s to “suck a kumara”. Still at the end of …

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Youth marketing youth
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The new blood rising through the marketing industry ranks looks promising if the winners of the New Zealand Post Targeted Communications 2009 Student Marketers of the Year award, announced at Friday nights RSVP/Nexus Awards, are anything to go by.

News
Moore about 2degrees
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In July last year 2degrees launched its mobile network in New Zealand, utilising funny man Rhys Darby to front its campaign. And it is fair to say the campaign has been successful so far. We managed to sneak a quick moment with 2degrees head of sales and marketing Larrie Moore to ask him a few quick fire questions about the last seven months.