Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
Marketing, advertising & media intelligence
Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.
In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.
In an effort to catch the attention of the increasingly uninterested youth segment of the population, the Electoral Commission has already commissioned Lorde to appear in a pair of videos in which she encourages eligible Kiwis to use the right she still doesn't have. Tallying a cumulative total of about 30,000 views, these videos have attracted a decent level of attention, but they haven't been shared sufficiently to reach all the young Kiwis who are yet to enrol. So, to consolidate these online and TV efforts, the Electoral Commission has now taken its message to a channel that is particularly popular among the younger segments of the population, Pandora.
New Zealand Post and its in-house subsidiary Kiwibank have announced plans to bring their media accounts together, and several agencies are currently involved in a pitch for the new combined account.
After 25 years on Wellington's Courtenay Place, Saatchi & Saatchi will be moving to the capital's swanky new Clyde Quay Wharf, with Starcom as a housemate. The agency says the move reflects a new team and a new era.
In August last year, Middle East Campaign reported that Havas Media had won the global media account for Emirates from Starcom MediaVest Group. This change now seems to have rippled into the Kiwi market, as Emirates has confirmed the move of its New Zealand media business from Starcom to Lassoo. Updated with a comment from Lassoo director Anna St George.
Warehouse Stationery has embarked on its biggest brand transformation in 22 years, and it's all about the new, with a new logo, new colours, new instore environments and a new brand campaign from its new agency .99.
ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as "the start of a rejuvenated [agency]", it's been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.
Ikon Communications has won 2degrees as a client, snatching the number three telco away from its previous partner Carat.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.
Telecom has reorganised its agency partners and shifted its media business from Starcom to a newly-created, Omnicom-owned 'integrated data-driven hub' called Dynamo that will take care of all its media planning, media buying, direct marketing planning and analytics.
.99 claws one back off DraftFCB and Starcom cuts SparkPHD's lunch as Genesis makes some switches—UPDATED
DraftFCB took a couple of .99's biggest accounts last year in the form of Vodafone and Air New Zealand, but it looks likes .99 has got some retribution as it's won the Genesis Energy pitch along with justONE. And there's also a change in media, with Starcom taking over from the incumbent Spark.
Yahoo! New Zealand’s inaugural Digital Stars Awards have been on the hunt for the country’s best emerging digital media talent and, after scrutinising 18 savvy entries, the list has been narrowed down and the five finalists revealed, representing a decent cross-section of Kiwi agencies.
There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.