articles tagged 'Starcom'

Saatchi & Saatchi and Starcom pick up Chorus account

  • Advertising
  • March 20, 2017
  • StopPress Team
Saatchi & Saatchi and Starcom pick up Chorus account

Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.

Read more

Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

  • Media
  • September 29, 2014
  • Damien Venuto
Kiwibank and NZ Post hand combined media account to OMD, Starcom and Ikon left empty-handed

In May, New Zealand Post and its subsidiary Kiwibank announced that they would merge their media accounts and appoint a single agency to take care of the media side of the business. This announcement came with the consequence that at least one of the long-time account holders for the respective businesses—Ikon (Kiwibank) and Starcom (NZ Post)—would lose its account. And now, after a pitching process, Kiwibank's head of marketing communications and content Regan Savage has confirmed that OMD has won the account, leaving both incumbents' ledgers a little barer.

Read more

The Electoral Commission turns to Pandora to target the youth

  • Advertising
  • August 28, 2014
  • Damien Venuto
The Electoral Commission turns to Pandora to target the youth

In an effort to catch the attention of the increasingly uninterested youth segment of the population, the Electoral Commission has already commissioned Lorde to appear in a pair of videos in which she encourages eligible Kiwis to use the right she still doesn't have. Tallying a cumulative total of about 30,000 views, these videos have attracted a decent level of attention, but they haven't been shared sufficiently to reach all the young Kiwis who are yet to enrol. So, to consolidate these online and TV efforts, the Electoral Commission has now taken its message to a channel that is particularly popular among the younger segments of the population, Pandora.

Read more

Starcom loses its wings to Lassoo—UPDATED

  • Media
  • February 10, 2014
  • Damien Venuto
Starcom loses its wings to Lassoo—UPDATED

In August last year, Middle East Campaign reported that Havas Media had won the global media account for Emirates from Starcom MediaVest Group. This change now seems to have rippled into the Kiwi market, as Emirates has confirmed the move of its New Zealand media business from Starcom to Lassoo. Updated with a comment from Lassoo director Anna St George.

Read more

ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

  • Media
  • May 28, 2013
  • Ben Fahy
ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as "the start of a rejuvenated [agency]", it's been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.

Read more
topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Movings/Shakings: 11 March

  • movingsshakings
  • March 11, 2013
  • StopPress Team
Movings/Shakings: 11 March

ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.

Read more

Yahoo! New Zealand’s Digital Stars finalists revealed

  • Digital
  • July 23, 2012
  • StopPress Team
Yahoo! New Zealand’s Digital Stars finalists revealed

Yahoo! New Zealand’s inaugural Digital Stars Awards have been on the hunt for the country’s best emerging digital media talent and, after scrutinising 18 savvy entries, the list has been narrowed down and the five finalists revealed, representing a decent cross-section of Kiwi agencies.

Read more

It’s a knockout: Battle of the Adshel campaigns begins

  • Advertising
  • July 19, 2012
  • StopPress Team
It’s a knockout: Battle of the Adshel campaigns begins

There’s Mike Tyson, Muhammad Ali, and our very own David Tua. Sure, the boxing world has been graced by many a talent over the decades, but Adshel reckons the pool of knockout talent isn’t the exclusive domain of athletes. Its newly launched Knockout campaign is an intercontinental battle where the best Adshel campaigns from the previous quarter are pitted against each other, with the ultimate power falling into the hands of you, the discerning industry player, to cast your vote.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit