Everything that analysts predict will happen to Sky in the local market has already happened to its counterpart in London—and things are still going swimmingly across the pond. Sam Aldred questions whether local predictions of the impending demise of Sky are a little overstated.
Marketing, advertising & media intelligence
With Sky facing an onslaught of criticism from all directions, Receptive.tv's Sam Aldred offers his advice on a few changes that could help the brand.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky's post-haka ad so annoying over the weekend.
In what could be considered "a PR gift", Sky are celebrating their victory against the illegal live streaming of Joseph Parker's last match in the ring just a day before his next bout in Auckland tomorrow.
Global youth media company Vice is set to expand its sub-brand Viceland in the local market in partnership with Sky. And in an effort to engage with audiences, it's inviting Kiwis to call in and say anything that pops into their minds.
Sam Aldred offers a contrarian view on the perception that Sky is simply a villainous corporate juggernaut hell-bent on keeping tier one sports exclusive.
TVNZ-NZ Marketing Awards 2017: How Sovereign's healthy option won it Best use of Customer Insight/Data
TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success
Kiwi gamers can now tune into mainstream TV to get their fix of local eSport content, with Sky broadcasting the New Zealand Gaming Championships (NZGC) League of Legends Premiership 2016 on Sky Sport 3. We talk to Viva La Dirt League member (and creative producer Blacksand) Adam King about what it means for gaming culture in New Zealand.
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?
Sky has ventured back into Snapchat territory to attract a younger audience by creating ‘Tiny Trailers’ with comedian Melanie Bracewell.
Game of Thrones has again proven a major hit for Neon, leading to a significant spike in audience numbers. But how do you keep audiences engaged once the show has ended? We chat to Neon general manager David Joyce on keeping streams going after the hit show.