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Paul Thompson on how RNZ grew its weekly audience by 60,000 listeners
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Nielsen’s All National Radio survey showed that the weekly cumulative radio audience for RNZ National and Concert was 564,000 people aged 15 and over, a decent year-on-year lift when compared to the 503, 000 listeners recorded in the previous survey. We talk to Paul Thompson some of the moves that led to this uptick in weekly listener numbers.

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