Browsing: Positively Wellington Tourism
50 Wellington locations were captured in four days of shooting for Positively Wellington Tourism’s new commercial, which follows a young couple on a whirlwind tour around the capital. And it has even the most hardcore Wellingtonians watching again to try and pinpoint every location in the clip.
Australia is the biggest source of visitors to New Zealand, and they’re also pretty keen on Wellington. But there are some enduring misconceptions about the capital across the ditch, so in an effort to address them, Positively Wellington Tourism has enlisted the services of The Voice host Darren McMullan for a tongue-in-cheek self-promotional campaign. PLUS: Wellington pops-up in Auckland.
There’s a fair bit of excitement over Taika Waititi and Jemaine Clement’s What We do in the Shadows, which opens on June 19. And Wellington, a renowned film-friendly city, is getting behind it with a vampirical addition to its ‘blown away’ sign. PLUS: ‘The vampire’s guide to Vellington’.
This year Positively Wellington Tourism is targeting Kiwis who take to the road for the Christmas holidays, not just locals, with its online advent calendar. And it’s the first time it’s harnessed the social crowd to find out what the calendar should showcase.
Jae Morrison shifts to Finch, farewelling Nick Coombe, more gold for Kim Hill, Spark PR picks up Pacific Brands, Trio shacks up with Tourism Malaysia, changes at Positively Wellington Tourism, the arrival of AAANZ, and Tourism Fiji welcomes a new regional director.
Those cheeky creative Wellington chappies have been in stellar promotional form this year. And in a fitting farewell to 2010, Positively Wellington Tourism’s digital marketing team and Clemenger BBDO have launched their latest trick, a digital advent calendar.