It was something of an annus mirabilis for the outdoor sector last year, with a revenue increase of 36 percent in Q3 over the same period in 2010 that was largely attributable to the additional activity around the RWC. There was also some intense jockeying for position in the market with APN and iSite each adding to their arsenal and purchasing Oggi and OTW respectively. APNO’s general manager and chair of OMANZ Phil Clemas shares the love.
While the Rugby World Cup doesn’t appear to have got the tills ringing quite as loudly as everyone was hoping, the out-of-home sector has certainly felt the positive effects of the tournament, with the Outdoor Media Association of New Zealand (OMANZ) announcing a Q3 gross media revenue increase of 36 percent over the same period last year.
There’s been some major consolidation in the outdoor sector of late. APN bought Oggi and submissions are currently open should you want to have your say to the Commerce Commission about iSite’s bid to buy OTW. But while the big two fight it out, the smaller guys keep trucking on and Phantom Billstickers has added one of the country’s premier street poster sites at the corner of Symonds and Alex Evans St in Auckland to its arsenal. And it’s kicked it off with a nice bit of creative self-promotion.
Titan Media Group, a relatively new player in the Australasian outdoor advertising and media market that focuses on small format media panels, has established a New Zealand arm and will launch on September 1 with 300 sites installed into mall car parks at grocery entrances and trolley bays, with installations continuing to approximately 1400 nationwide.
Out-of-home advertising often relies on purty pictures and/or catchy phrases to capture the attention of passersby as they go about their business. But Adshel and University of Melbourne neuroscientist Dr Phil Harris have compiled a report that demonstrates how merely noticing something is not enough for consumers to recall a campaign.
The Outdoor Media Association of New Zealand has released its Q1 revenue results, and the OOH sector has got out of the 2011 blocks pretty well, with gross media revenue for the industry increasing 7.1 percent ($970,000) on the same quarter last year for a total of $14.6 million.
Disappointingly, there were no golds dished out in these categories, but Colenso’s ‘Real Stories’ for TVNZ’s The Pacific took silver in the Outdoor Campaign section, as did DraftFCB for Prime’s ‘Eating Out’ (this campaign also won a bronze in the Transit Advertising—Single category). DDB and Sky’s rather nifty ‘Through Someone Else’s Eyes’ for the Travel Channel won bronze in the Outdoor Campaign section and also took a bronze for the Billboard—Special Build.
The next load of AWARD finalists have been released, with DraftFCB’s print campaign for Man vs Wild finding plenty of favour with the judges, and Colenso BBDO, DDB, Clemenger BBDO and JWT rounding out the Kiwi successes.
Queenstown is the jewel in New Zealand’s tourist crown and, following a successful bid for the exclusive advertising rights at the resort town’s airport, iSite Media is now the proud owner of a fairly hot piece of media property.
Much like Julie Andrews, the Outdoor Media Association of New Zealand has been seen bursting into song to express its emotions recently after the revenue numbers for 2010 were announced. And fair enough too, because with a year-end total of $62.1 million, gross media revenue for the year was up 7.3 percent over 2009, with the second half of the year delivering a 12.2 percent increase on the same period of 2009.
Ashburton isn’t a place that’s renowned for its marketing innovations. But, after the launch of Air Banners, it soon might be.
The Outdoor Media Association of New Zealand (OMANZ) has just voted in a new chair in the form of Phil Clemas of APN Outdoor. And it seems he’s joined at a good time, with quarter three results showing continued growth in sales.
It’s been a rocky road at times, but the first year of public cycle scheme Nextbike has been a pretty successful one (as evidenced by the emerging business award it was handed by the Sustainable Business Network last night) and, to celebrate, it is extending its Auckland network to include the North Shore, an area that Nextbike’s marketing and sales manager Glenn Shaw says is not particularly well-endowed with outdoor advertising opportunities.
DHL announced its sponsorship of the Rugby World Cup today (and to celebrate Grant Fox kicked a rugby ball off the Skytower). And while the rules for the tournament’s official sponsors seem fairly clear, media owners, media buyers and the host of other companies that haven’t forked out but are hoping to jump on the RWC marketing bandwagon are still waiting to find out from the government how the Major Events Management Act (MEMA) could affect marketing activities, particularly when it comes to out-of-home media.
Pauline Hanton has announced her departure from Adshel after three highly successful years as the company’s New Zealand sales director in exchange for a role helping to set up a new media company specialising in instore.
Barnes, Catmur & Friends has just released a new Benjamin Button-esque billboard campaign for Okuma (it’s Kiwi for fishing, don’t you know). And it involves some pretty classic, quintessentially swarthy young/old seadogs. Ah, don’t they grow up and get tattoos and have facial hair and start smoking pipes and reeling in those big ones so fast these days.
For your viewing and critiquing pleasure, the kind folk at Adshel have assembled all the entries from last week’s Creative Challenge. And, with teams given just one hour to come up with a static poster campaign for next year’s Auckland Fringe, the collection of ideas certainly makes for an interesting study of the creative process.
Adshel has continued its recent streak of outdoor innovations with the release of its new LED advertising display technology, which will feature on selected Adshel Create bus shelters. And Vodafone’s latest campaign to promote the joys of mobile internet is the first to put it to use.