Outdoor on the up—and well before the Cup

The Outdoor Media Association of New Zealand has released its Q1 revenue results, and the OOH sector has got out of the 2011 blocks pretty well, with gross media revenue for the industry increasing 7.1 percent ($970,000) on the same quarter last year for a total of $14.6 million.  

Last year outdoor advertising took 3.3 percent of the country’s ad revenue, raking in $70 million. An while this was up $2 million on 2009, it was the same amount of the market share. OMANZ marketing and communications manager Jo Davenport says those numbers are expected to grow on the back of the RWC, the industry’s favourite possible/probable money maker.

Getting down with the kids and up with the times, OMANZ has just spruced up their logo and launched a fancy new website, which she says has been the start of solidifying the association’s new strategy.

“The next few months [we will]deliver more value, service and profile to agencies and advertisers alike.”


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