News and stories about Australia’s No 1 out of home company oOh!media published on StopPress – the daily news site for marketers in Aotearoa/New Zealand.
StopPress turned 10 this year and to help celebrate we spoke to some of the partners that have supported us since day one. Here, oOh!media talks…
To celebrate Jo Mitchell’s Marketer of the Year win at the 2019 TVNZ-NZ Marketing Awards last month, oOh!media took it to the streets.
It’s the financial report time of year again and oOh!media and QMS Media are both showing an increase in revenue for the six months to 30 June 2019.
Deals, expansions and acquisitions across the industry.
Ooh!Media’s CY18 financial results are out, showing double-digit revenue growth to reach $482.6 million.
Shoppers are being treated to a fragrant sensory experience with Ti Ora’s specially-built oOh!media retail panels, showcasing three of its tea flavours.
In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
Nando’s New Zealand is celebrating its commitment to using only 100 percent New Zealand-raised free range chicken with a ‘Winner, Winner’ campaign concept with the help of an oOh!media competition.
oOh!media New Zealand is expanding its digital network into Wanganui and is giving away an advertising campaign to celebrate.
oOh!media is live streaming TVNZ’s Gold Coast 2018 Commonwealth Games coverage on its Excite panels in New Zealand shopping centres.
oOh! Media has marked its territory in Wellington’s Coastlands shopping centre with the addition of 16 retail panels.
Nestlé Purina has won the oOhMedia Excite competition, with an idea to match people with a shelter animal.
Industry happenings at The Sweet Shop, TVNZ and oOh! Media.
Nutella is tapping into shoppers’ moods by reading their faces and delivering creative to match in a new OOH campaign via oOhMedia and PHD.
To cap of a year of media mergers, oOh! Media and APN Outdoor are getting in on the action by announcing a merger to the ASX this morning. Update: the proposal has been terminated.
Earlier this year, NZ Marketing magazine put it to marketers share their thoughts on the different advertising platforms and rate them, with the information collated in the Media Momentum Index. It revealed of all the platforms, out of home received the lowest score for measurement, just four out of 10, which was supported by comments that accurate suggesting realistic data is a weakness of the industry. And while it received high scores for its adaptability buoyancy and cut through, it’s all irrelevant if advertisers don’t have access to audience measurements.So we went to the advertising suppliers to see what they are doing to solve measurement challenges and get their take on the overall OOH situation in New Zealand.
oOh! Media will extend the growth of its digital advertising network in the country after making long-term agreements with four major retail property owners, meanwhile QMS has officially switched on the ‘Britomart Towers’, a pair of digital sites situated in Auckland’s Britomart station.
Half-a-dozen Kiwi Property shopping centres will soon be getting massive state-of-the-art digital screens, reminiscent of Times Square in New York. Not only that, selected centres will also be getting interactive, touch screen panels. The screens, called Evoke screens, can play high definition, full-motion video.
Industry happenings at Canon, Content Boutique, NZ Herald and oOh!media.
The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector’s sails.
oOh! media has further embraced the digital age by expanding its network of retail digital assets across New Zealand after securing long-term contracts with key shopping centres. Updated with some thoughts from oOh! Media chief executive Brendon Cook.
Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.
It has been talked about for years—and experimented with from time to time—but, in what could be seen as the opposite of pull my finger, mall wanderers who push a button on a billboard will get to sample the smell of homemade cooking as part of a new campaign by oOh! Media and TVNZ to promote the new season of My Kitchen Rules Australia. PLUS: the numbers for the show’s first week.
Christchurch Airport is no longer the sole airport listed in APN Outdoor New Zealand’s ledger, because the company has just announced that it has won the Auckland Airport account.
Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.
The New Zealand outdoor marketplace now has a big new name in its midst, with the biggest player in the Australian outdoor market rebranding nearly one thousand poster and billboard sites across New Zealand’s shopping centres, universities and Auckland airport from Eye to Ooh! Media.
