Today oOh!media announced its new awards night celebrating innovation in the out of home marketing landscape, the InnoO!vation Awards.
A prize pack of $10,000 worth of media is up for grabs for the most dubbed innovative. oOh!media has chosen its seven finalists and is inviting the industry to vote, here.
oOh!media New Zealand’s General Manager, Nick Vile, said the InnoOh!vation Awards were an excellent way of recognising the campaigns from 2019 that have pushed the boundaries of Out of Home and used oOh!’s extensive network in a compelling and innovative way.
“Every day we are seeing more and more briefs pushing the creative boundaries of what’s possible in Out of Home, and we’re thrilled to launch these awards as a way of recognising those advertisers who are prioritising their creative thinking to realise the potential of our medium,” he said.
“It was certainly a hard task selecting our finalists, but we believe each candidate delivered a truly unique campaign in their own way, and I think it will be a tight race to determine the winner.”
The seven campaign’s chosen for their innovation includes; Breast Cancer Foundation NZ ‘Take a stand’ campaign, ASB’s ‘Clever Kash’ campaign, the Mondelez ‘Caramilk launch’ campaign, Red Bull’s ‘Organic Sodas’ campaign, Purina & SPCA’s ‘Pawfect Match’ campaign, Air New Zealand’s Rugby World Cup campaign using Dentsu’s D4 platform and the Trade Me ‘Live From Trade Me’s News Desk’ campaign.
The winners will be announced Monday, January 10.