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Browsing: NZME

News
NZ Herald and World Vision put the spotlight on the forgotten millions, raise over $300,000 for Syrians in need
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13 March marked the fourth anniversary of the Syrian Civil War, an ongoing human rights crisis that has resulted in over 220,000 deaths, left 6.5 million people across the nation displaced and caused over four million to flee across the border. And although people in New Zealand are aware of the war, such statistics quoted in isolation do not provide a real sense of the loss that innocent people caught up in the skirmish. So in an effort to present the human side of a story that is often lost in big numbers, World Vision partnered with NZ Herald to launch The Forgotten Millions campaign, which uses a journalistic approach to telling the stories of the people in Syria.

News
Fully merged: MediaWorks fuses all its sales teams, strives for greater collaboration
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Until recently, advertising across MediaWorks’ various properties was sold by independent sales arms. And while this approach worked at a time when the lines between channels were clearly defined, it has become largely impracticable to a company that is already running integrated campaigns on major shows and is also on the verge of launching an ambitious cross-channel show fronted by Paul Henry. Since last May MediaWorks has been restructuring its sales teams, and the company’s head of revenue Liz Fraser and commerical director Paul Hancox believe they have now finalised a structure that is better suited to a landscape typified by blurred media lines.

News
From cricket and concerts to podcasts and retail: the scope of iHeartRadio’s commercial moves—UPDATED
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Over the last month, much of the attention attributed to iHeartRadio has rather unsurprisingly been centred on the motley crew of beer-drinking funnymen who comprise the Alternative Commentary Collective. When news emerged of the now well-recognised caravan being banned from the stadium, it was almost disappointing to discover that something as innocuous as a Gatorade promotion venturing into a prohibited space caused the expulsion of the crew. And while this has done little to stop the ACC from adding a little flavour to cricket commentary, it did highlight the important commercial role that iHeartRadio is starting to play for NZME. So, StopPress recently chatted to iHeartRadio head Carolyn Luey to find out how the platform generates revenue for NZME. PLUS: iHeartRadio partners with 2degrees to bring Charli XCX to Auckland for a single show.

News
‘‪#‎JeSuisACC’‬: fans protest Alternative Commentary Collective’s barring, NZME attempts to get back in ICC’s good graces—UPDATED
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The Alternative Commentary Collective has been one of the country’s recent media highlights. The witty, oft-politically incorrect or downright offensive banter, the purposeful mangling of names (RIP Mrs Mangel), the dubious factoids, the humorous nicknames and, occasionally, the cricket commentary, have attracted thousands to NZME’s iHeartRadio platform, as well as a number of commercial partners. But after the ICC got a bee in its bonnet over Leigh Hart’s appearance on Gatorade’s bottle/inflatable penis during a drinks break at McLean Park in Napier on Sunday, the team has had their accreditation revoked, leading to howls of protest from fans—and probably a bit of sucking up from NZME—to ensure the caravan of cricket can continue doing the work of God for the rest of the tournament.

Opinion
Ad/Vice: Peter Cullinane
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Ex-Saatchi & Saatchi Worldwide chief operating officer, STW director, Assignment Group co-founder, NZME board member and Lewis Road dairy don Peter Cullinane offers up some hard-earned pearls of advertising wisdom on ideas, multi-culturalism and chocolate milk.

News
Bhuja boys Leigh Hart and Jason Hoyte given daily slot on Hauraki
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The Alternative Commentary Collective (ACC) has since its inception in 2012 become a standard part of the Kiwi cricket experience for many fans, who tune in to enjoy a comedic twist on the usual ball-by-ball rundown of the games. Following on from the success of the iHeartRadio-hosted show, frequent contributors Leigh Hart and Jason Hoyte in March 2014 launched Sports Bhuja, a sports-related chat, comedy and music show, which initially aired on radio Hauraki on Saturday mornings—and the segment has proven so popular, that the pair have now been given a slot on Radio Hauraki’s drive time show.

News
Bye bye diary? Radio industry reviews its research methodology, looks to move away from twice-yearly survey
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In an era where the online realm has allowed marketers and media owners to measure, track and chart everything in real-time, it seems slightly anachronistic to record radio listenership by getting people to fill in a paper diary. And the radio industry seems to agree, because it’s currently reviewing its research methodology and, as a result, it won’t be conducting its regular T1 survey.

Opinion
Year in Review: Tracey Fox, NZME
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In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here’s what Tracey Fox, who moved from group general manager of marketing at The Radio Network to executive creative director at NZME, thought about 2014.

News
Trade Me hosts record-breaking radio frequency auction as NZME and MediaWorks splash out millions
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In the digital age, the buying of radio frequencies seems almost archaic. The internet means that any major radio brand can now be accessed across the nation. And yet, in the recent Radio Spectrum auction, NZME broke a record by paying $7.4 million to retain the frequency it currently uses for Newstalk ZB in Christchurch. And while slightly more frugal than its competitor, MediaWorks Radio also pulled out the chequebook to pay $2.5 million for a frequency used for Mai FM in Waikato and $2 million for a frequency that will host George FM in Wellington. StopPress chats to MediaWorks group content director Leon Wratt and NZME Radio managing director Dean Buchanan to find out if it’s still worth paying that much for radio frequencies.

News
Together they stand
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One of the major struggles for news publishers is that the rise in online audiences and revenue has struggled to make up for the loss of print advertising and subscription revenue. And a new feature on the Herald seems to give readers another reason not to pay for paper.

News
Data dump: who’s got New Zealand’s ears?
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We live in increasingly visual times. And no-one’s got time to read those pesky words anymore. So every week we’ll publish some of our favourite graphs. In honour of MediaWorks’ new season launch last night, here’s one that shows what’s been happening to overall share of audience in commercial radio since 2005.

News
Looking at the positives: how MediaWorks and NZME are promoting the radio survey results
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Immediately after the results were published, both sides of the network divide sent out media releases that seemed to use hyperbolic phrasing in lieu of punctuation and cherry-picked at the positive results served up by the survey. But it didn’t end there. Once the radio survey was covered by the media, the networks turned their attention to promoting the results not only to the public, but also to the media agencies and clients that are likely to advertise on radio. We take a look at how MediaWorks and NZME are celebrating their wins through advertising.

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