...as the Marketing Association ramps up its, er, marketing with a new human in a newly created role; Martine Jager returns from Australia to join Westpac New Zealand's marketing team; Radio New Zealand announces its new board; TrinityP3 downsizes and St John Craner moves to the country; Syro Communications announces a staffing coup; International Rescue adds a generous photographer to its ranks; and a Kiwi expat gets a plum Asia Pacific posting with Interpublic's Mediabrands.
Marketing, advertising & media intelligence
Sarah Robb O'Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country's most successful marketers and she's heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we'd send her a few generic questions.
Hark! This is the first exciting instalment of Moving/Shakings for 2011, and there have been a few staff profits and losses at the Marketing Association, Insight Creative, The Research Agency, AWARD, MTV and The Pond.
Hark! The finalists for the 2010 RSVP & Nexus Awards have been announced, with DraftFCB, justONE, Rapp Tribal, AIM Proximity, Affinity ID, Colenso BBDO, Federation and Tango Communications leading the charge. So read on and marvel at their response-driven brilliance.
In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand's leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.
If you miss today's 5pm deadline to enter the New Zealand Marketing Association's RSVP and Nexus Awards, they would like to alert you slackers to the fact that, if you pay your extension fee, there's a maximum of one extra week to get your entries in. Also, early bird discounts for Social Media Junction 2 run out next week.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
In anticipation of another year's worth of world-class entries, the New Zealand Marketing Association (NZMA) has secured over 50 big brained experts, specialists and industry virtuosos to determine who will take home the metal at this year’s RSVP and Nexus Awards.
...new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand's biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin' on truckin' (kind of), the country's most popular tech websites and videos of tiny humans.
The New Zealand Marketing Association’s RSVP & Nexus Awards is the only awards programme dedicated to celebrating marketing that demands a reply, stimulates a conversation or prompts some deeper brand involvement that leads to a measurable-response. And marketers, agencies, consultancies and suppliers who have been involved in the development of a project or campaign that demonstrates brilliance in response-driven marketing are asked to prepare their entries so they can be recognised as leading the way in New Zealand marketing.
The humans are digitising. And the adspend is following suit. Hell, you can even get fridges that connect to the internet these days. So, given that it's still considered by many to be a rather intimidating, mysterious realm, it's not surprising to find that the marcomms community can't get enough of that educational digital stuff. As such, the Marketing Association/Jericho's Brainy Breakfast gathered together a few of the country's successful digital exponents to offer some of their insights and tell marketers how they can convince their corporate gatekeepers to fully embrace digital marketing.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
The New Zealand Marketing Association has launched two flashy new advisory services, PR and Word of Mouth, bringing the total number of resources aimed at developing specialist areas of marketing to 18.
The fingernails were being bitten feverishly late last week as the New Zealand marketing community used every last second at its disposal (and a few more on top of that) to get the entries in for the TVNZ-NZ Marketing Awards. But all's well that ends well: the number of entries has swelled to more than three times that of last year.
With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.
Optimism was in the air at the New Zealand Marketing Association's Northern Regional Event today, with the general consensus among some of the country's bravest and 'upto' direct marketers being that with the fancy tools now in the box there's never been a better time to be in the game.
Over 150 marketing professionals are expected to attend the New Zealand Marketing Association's (NZMA) Smarter Data: Working Harder forum next week, with Affinity Id’s chief executive Geoff Cooper leading the lineup of speakers.