articles tagged 'NZMA'

On the road again...

  • Advertising
  • April 18, 2011
  • StopPress Team
On the road again...

...as the Marketing Association ramps up its, er, marketing with a new human in a newly created role; Martine Jager returns from Australia to join Westpac New Zealand's marketing team; Radio New Zealand announces its new board; TrinityP3 downsizes and St John Craner moves to the country; Syro Communications announces a staffing coup; International Rescue adds a generous photographer to its ranks; and a Kiwi expat gets a plum Asia Pacific posting with Interpublic's Mediabrands.

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Return of the prodigal daughter: Sarah Robb O'Hagan to speak at marcomms forum

  • Marketing
  • March 21, 2011
  • StopPress Team
Return of the prodigal daughter: Sarah Robb O'Hagan to speak at marcomms forum

Sarah Robb O'Hagan, the president of Gatorade North America and global chief marketing officer, sports nutrition, PepsiCo, is one of the country's most successful marketers and she's heading back to New Zealand to speak at a half-day forum jointly presented by the CAANZ Marcomms Leadership Group and the Marketing Association on 5 April at the Crowne Plaza in Auckland. So to celebrate we thought we'd send her a few generic questions.

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New year, fresh moves

  • Advertising
  • January 19, 2011
  • StopPress Team
New year, fresh moves

Hark! This is the first exciting instalment of Moving/Shakings for 2011, and there have been a few staff profits and losses at the Marketing Association, Insight Creative, The Research Agency, AWARD, MTV and The Pond.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

RSVP & Nexus Awards finalists unmasked, hideous disfigurement revealed

  • Marketing
  • November 30, 2010
  • StopPress Team
RSVP & Nexus Awards finalists unmasked, hideous disfigurement revealed

Hark! The finalists for the 2010 RSVP & Nexus Awards have been announced, with DraftFCB, justONE, Rapp Tribal, AIM Proximity, Affinity ID, Colenso BBDO, Federation and Tango Communications leading the charge. So read on and marvel at their response-driven brilliance.

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Hyperfactory's Handley to speak at Marketing Forum

  • Marketing
  • November 9, 2010
  • StopPress Team
Hyperfactory's Handley to speak at Marketing Forum

In what could only be classified as a tease, Derek Handley, mobile marketing pioneer and the co-founder of recently acquired Hyperfactory, will be announcing a unique global opportunity for New Zealand's leading marketing entrepreneurs at the Marketing Association’s Marketing Forum 2010 on 29 November in Auckland. But you have to be there to find out what it is.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Public service announcements politely request that ayes be put into gees

  • Marketing
  • October 21, 2010
  • StopPress Team
Public service announcements politely request that ayes be put into gees

If you miss today's 5pm deadline to enter the New Zealand Marketing Association's RSVP and Nexus Awards, they would like to alert you slackers to the fact that, if you pay your extension fee, there's a maximum of one extra week to get your entries in. Also, early bird discounts for Social Media Junction 2 run out next week.

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Bullet points used to separate names of RSVP and Nexus judges

  • Marketing
  • October 13, 2010
  • StopPress Team
Bullet points used to separate names of RSVP and Nexus judges

In anticipation of another year's worth of world-class entries, the New Zealand Marketing Association (NZMA) has secured over 50 big brained experts, specialists and industry virtuosos to determine who will take home the metal at this year’s RSVP and Nexus Awards.

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At the marcomms altar we bow down and give thanks to...

  • Advertising
  • September 30, 2010
  • StopPress Team
At the marcomms altar we bow down and give thanks to...

...new PR accounts, the success of an ex-Telecom employee, an attempt to inspire some enthusiasm for the local body elections, New Zealand's biggest free concert, digital braaaaiiinnnnns, the dynamic international retail market, MTV keepin' on truckin' (kind of), the country's most popular tech websites and videos of tiny humans.

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Ask a good question, get a great answer

  • Marketing
  • September 7, 2010
  • StopPress Team
Ask a good question, get a great answer

The New Zealand Marketing Association’s RSVP & Nexus Awards is the only awards programme dedicated to celebrating marketing that demands a reply, stimulates a conversation or prompts some deeper brand involvement that leads to a measurable-response. And marketers, agencies, consultancies and suppliers who have been involved in the development of a project or campaign that demonstrates brilliance in response-driven marketing are asked to prepare their entries so they can be recognised as leading the way in New Zealand marketing.

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Going digital: boffins' brains picked on how to get organisational buy-in

  • Digital
  • August 25, 2010
  • Ben Fahy
Going digital: boffins' brains picked on how to get organisational buy-in

The humans are digitising. And the adspend is following suit. Hell, you can even get fridges that connect to the internet these days. So, given that it's still considered by many to be a rather intimidating, mysterious realm, it's not surprising to find that the marcomms community can't get enough of that educational digital stuff. As such, the Marketing Association/Jericho's Brainy Breakfast gathered together a few of the country's successful digital exponents to offer some of their insights and tell marketers how they can convince their corporate gatekeepers to fully embrace digital marketing.

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Two new things bring joy, excitement to NZMA

  • Marketing
  • August 4, 2010
  • StopPress Team
Two new things bring joy, excitement to NZMA

The New Zealand Marketing Association has launched two flashy new advisory services, PR and Word of Mouth, bringing the total number of resources aimed at developing specialist areas of marketing to 18.

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Last minute and lots: entries flood in for awards

  • Marketing
  • June 22, 2010
  • StopPress Team
Last minute and lots: entries flood in for awards

The fingernails were being bitten feverishly late last week as the New Zealand marketing community used every last second at its disposal (and a few more on top of that) to get the entries in for the TVNZ-NZ Marketing Awards. But all's well that ends well: the number of entries has swelled to more than three times that of last year.

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Upload video, light fire, add petrol

  • Digital
  • April 19, 2010
  • Graham Medcalf
Upload video, light fire, add petrol

With more than a billion video views every day, 400 million monthly unique browsers and 24+ hours of video uploaded every minute, you’ve got to believe that YouTube is a major opportunity for advertisers. Certainly the 300 attendees that packed into the Crown Plaza early Tuesday morning for the Marketing Association’s Brainy Breakfast, exclusively sponsored by Jericho, thought so.

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DM: from poor cousin to rich uncle

  • Marketing
  • March 25, 2010
  • Ben Fahy
DM: from poor cousin to rich uncle

Optimism was in the air at the New Zealand Marketing Association's Northern Regional Event today, with the general consensus among some of the country's bravest and 'upto' direct marketers being that with the fancy tools now in the box there's never been a better time to be in the game.

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Understanding data = marketing smarter

  • Marketing
  • March 23, 2010
  • StopPress Team
Understanding data = marketing smarter

Over 150 marketing professionals are expected to attend the New Zealand Marketing Association's (NZMA) Smarter Data: Working Harder forum next week, with Affinity Id’s chief executive Geoff Cooper leading the lineup of speakers. 

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