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RSVP & Nexus Awards finalists unmasked, hideous disfigurement revealed

Hark! The finalists for the 2010 RSVP & Nexus Awards have been announced, with DraftFCB, justONE, Rapp Tribal, AIM Proximity, Affinity ID, Colenso BBDO, Federation and Tango Communications leading the charge. So read on and marvel at their response-driven brilliance.

DraftFCB tops the list of RSVP finalist nominations with eight, Rapp Tribal and justONE came away with five apiece and Colenso BBDO and Federation both got three. In the Craft RSVP, AIM Proximity and DraftFCB managed six finalist nods, while Rapp Tribal had four. And in the Nexus awards, Affinity ID leads the pack with three, while DraftFCB, Tango Communications, justONE and Telecom New Zealand all had two.

“With a number of new faces in the line-up of finalists this year, the industry will be eagerly awaiting these hotly contested awards to find out who will be celebrated for being at the forefront of marketing that demands a response,” says Sue McCarty, chief executive at the New Zealand Marketing Association.

Winners will be revealed at the awards night on Friday 25 February 2011 at the Langham Hotel, Auckland. Ticket bookings can be made online at www.responseiseverything.co.nz.

2010 RSVP Awards Finalists:

Entrant Nominee Campaign
.99 ReachMedia Lasoo.co.nz – find the one you love
Affinity ID Air New Zealand Airpoints Magazine
Affinity ID Vodafone New Zealand Vodafone Customer Engagement Programme
AIM Proximity Frucor Beverages NZ Dilmah Ice Tea ‘Refreshingly New’
AIM Proximity TVNZ Shortland Street – Guilty Secrets
bcg2 Lion Nathan New Zealand Grant’s Corner to Corner
Colenso BBDO Frucor Beverages NZ Mountain Dew Code Red
Colenso BBDO TVNZ THE PACIFIC
Colenso BBDO Frucor Beverages NZ V Pocket Rocket
DraftFCB ALAC ALAC – Influencers
DraftFCB Cerebos Gregg’s Blind Taste Experience
DraftFCB BMW Group New Zealand MINI Soho – what’s your number?
DraftFCB Ministry of Health The Journal
DraftFCB Ministry of Health The Lowdown
DraftFCB Westfield The Year Long Shopping Spree
DraftFCB BMW Group New Zealand X1 Dessert
FEDERATION. Fisher & Paykel Finance Embracing Winter with Farmers Finance Card
FEDERATION. Royal New Zealand Foundation of the Blind Red Puppy Appeal 2010
FEDERATION. Fisher & Paykel Finance The Q Card Midyear Challenge
Gladeye House of Travel The Mixandmatcher
justONE Farmers Trading Company A beautiful lapsed goldmine
justONE and .99
Farmers Trading Company Farmers Beauty Club extreme makeover
justONE ACP Media Getting personal with Your Home & Garden subscribers
justONE SUBWAY Subway Staff Incentive ‘Text to Win’
justONE and .99 Farmers Trading Company VIP means VIP
MediaWorks Radio The Edge Lost in a Box
Mercury Energy TBWA\Tequila Mercury Energy Customer Loyalty Programme
RAPP Tribal Telecom New Zealand Broadband Enlightenment
RAPP Tribal McDonald’s New Zealand My Greatest Feat: 2010 FIFA World Cup
RAPP Tribal YELLOW ® Yellow Heart: Improving the Yellow Customer Experience
RAPP/Tribal ANZ National Bank VISA Debit – 30,000 in 23 days
RAPP/Tribal ANZ National Bank Wake Up Smart
Rapport Advertising and Marketing Department of Labour Immigration New Zealand’s Singapore Pilot
Republik Fuji Xerox Fuji Xerox – Fujikistan – The Colour 1000 Press Launch
Silk Communications Progressive Enterprises Onecard Babycare Sale
Silk Communications Kordia Super CIO
SKYCITY AUCKLAND Breaking News
SKYCITY AUCKLAND NZ’s Highest Sweet Shop
Soda Communications Reynolds Group Clearly Better Coding
Sugar Advertising Bank of New Zealand BNZ Balance Transfer
Tango Communications Heart Foundation Heart Foundation – Know Your Numbers
TBWA\Tequila 2degrees Mobile 2degrees – It’s your number
The New Zealand Herald A Good News Story
Twenty Liquorland Liquorland Locals Crab Runner Classic

2010 RSVP Craft Awards Finalists:

Entrant Nominee Campaign
Affinity ID Air New Zealand Airpoints Magazine
Affinity ID Vodafone New Zealand Vodafone Customer Engagement Programme
AIM Proximity NZ Transport Agency Crash Test Eggs
AIM Proximity TVNZ Go Girls Virginity Map
AIM Proximity TVNZ Ondemand Meats
AIM Proximity Toyota New Zealand Prado Beginners Guide
AIM Proximity TVNZ Shortland Street – Guilty Secrets
AIM Proximity Rugby World Cup 2011 World’s Biggest Scrum
Big Communications Mercury Energy Mercury Energy – ‘Actual Size’
ChildFund New Zealand ChildFund Birthday Bounce-back
Colenso BBDO TVNZ THE PACIFIC
Colenso BBDO YELLOW ® Yellow Chocolate
DraftFCB SKY Television How Don are you?
DraftFCB Genesis Energy Kustom Konnections
DraftFCB BMW New Zealand MINI Soho – what’s your number?
DraftFCB Pacific Blue Nothing to Hide. Really.
DraftFCB Ministry of Health The Journal
DraftFCB Nick McFarlane Your MINI guide to Mostnificence
Loyalty New Zealand Fly Buys Music Outdoor Campaign
Loyalty New Zealand Fly Buys Star Deals 2010
RAPP Tribal Coastguard NZ Coastguard ‘Live Rescue’
RAPP Tribal Cadbury NZ Freida ‘Steer’
RAPP Tribal McDonald’s New Zealand My Greatest Feat: 2010 FIFA World Cup
RAPP Tribal SKY Television Sky Wrestlemania ‘Threatening Letter’
Republik Fuji Xerox Fuji Xerox – Fujikistan – The Colour 1000 Press Launch
SKYCITY AUCKLAND Tweet the Tower
TBWA\Tequila 2degrees Mobile 2degrees – It’s your number
TOUCH/CAST cbm New Zealand cbm Blind Dining Experience

2010 Nexus Awards Finalists:

Entrant Nominee Campaign
Affinity ID Air New Zealand Airpoints Magazine
Affinity ID Progressive Enterprises Converting Insights to Sales – Store by Store
Affinity ID Vodafone New Zealand Vodafone Customer Engagement Programme
AIM Proximity Air New Zealand Air New Zealand on Foursquare
DraftFCB BMW New Zealand MINI Soho – What’s your number?
DraftFCB Ministry of Health The Journal
Gladeye House of Travel The Mixandmatcher
justONE Farmers Trading Company Farmers Beauty Club Dynamic Value Segmentation
justONE Subway New Zealand Subway’s QSR Technology Leadership
Loyalty New Zealand Greenstone Energy Greenstone Energy – Shell CRM
New Zealand Post GeniusTM Segmentation Model Launch
RAPP Tribal Telecom New Zealand Telecom Business 360
Tango Communications Heart Foundation Heart Foundation – Know Your Numbers
Tango Communications Vero Insurance New Zealand Vero – My Shop Covered
Telecom New Zealand RAPP Tribal “It’s all about M.E.” Email Marketing the Telecom Way
Telecom New Zealand Marketing Impact miTemplate Manager
Visible Results Whitcoulls/REDgroup Retail Visible Results Customer Knowlogy Reporting Suite

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