Take a celebrity chef, 50 influential guests and a willing sponsor and you have the perfect ingredients for food lovers. Here’s how Metro and Taste magazine brought all these things together for its Seasonal Suppers campaign.
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.
It’s no secret that media agency folks look forward to the Beacons every year. In many ways, the celebration of great work is the culmination of a year of late nights, impossible deadlines and the daily grind. The only problem is that it’s over in a flash, and the 365-day cycle starts all over again. Well, Bauer has this year developed a bespoke magazine that will let attendees hold onto the moment for a little longer.
After around five years as editor of Metro, Simon Wilson recently sent his final issue off to the printers and stepped into a new role where he aims to do more writing and less wrangling. And he signed off with an editorial that editors—and advertisers—could all learn something from.
Whether you’re a copywriter, a journalist, a press release peddler, a social media guru or a ‘content producer’, it’s worth paying a visit to departing Metro editor Simon Wilson’s school for people who can’t write good. Here’s what he’s learned about the mysterious art of writing over the years.
One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian’s effort for Paper caught the eye of Coverjunkie, a website that celebrates “creative covers and their ace designers”. And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.
Metro’s Cheap Eats issue, which celebrates Auckland’s 100 best dinners under $20, is always a pretty good seller for Bauer. But it’s decided to take its promotions up a step and make a teaser video showing that with so much affordable food on offer, stretchy pants—and impeccable grooming—are essential.
Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.
Metro claims to be “the most trusted guide to eating in Auckland”. And the title is playing to its strengths and moving to where its audience is increasingly looking with the launch of Metro Eats, a new mobile app that was developed by Satellite Media and combines content from the magazine’s Top 50 Restaurants, Top 100 Cheap Eats and Top 50 Bars.
Nearly 30 years after Bob Jones famously smacked over TV reporter Rod Vaughan, Jones has beaten the unlucky Vaughan a second time – to win New Zealand’s most famous media award. In a cruel twist, Jones fought off Vaughan to win the latest Alcohol Press Sponsorship Award (ASP) as a result of the National Business Review’s announcement that Vaughan had joined the business newspaper’s staff.
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …