Media Monitors, “the market leader in New Zealand and across the Asia Pacific for media monitoring and analysis of media content”, can puff its chest out a little further in 2010 after it was recognised as the international measurement company of the year at the Association for Measurement and Evaluation of Communications Awards held in London late last year.
If you were to picture an archetypal media magnate, Harold Mitchell would be a pretty good fit.
The second installment of Media Mingle, Mingle Bells, took place last week in the dark, underground lair at Clooney. There was quail in spoons, there was champagne in flutes, there were nametags on chests and there were numerous jovial media types engaging in some hearty festive mingling.
Fun was had by all at the Magazine Publishers Association inaugural Christmas debate last week, with the pro-paper proponents claiming a famous victory over their digital counterparts.
DNA design have just launched the first issue of their new online publication Open, “a forum for exploring what’s happening in the evolving world of consumers”.
Good, old-fashioned, tree-based magazine-lovers claimed a famous victory over their digital cohorts/opponents at last night’s inaugural Magazine Publisher’s Association Christmas stoush. But the mag-debaters had to call on some visual aids to get them across the line.
Ian Audsley, formerly the chief operating officer of the Nine Network in Australia, has been announced as the executive director of television for MediaWorks NZ TV. He will join the board and commence work in January.
Is all that planet-killing commercial detritus getting you down this Christmas? Of course it is. You need some knowledgeable greenfingers to guide you through the environmental maze. And our sustainable cohorts at Good magazine have just launched the first edition of The Good Shopping Handbook to help you out.
First there’s a press release from TV3: “November has seen Nightline pull away from its competitor TV ONE’s Tonight in all key demographics.”
Then there’s one from TVNZ: “The latest news numbers show Sunrise lost a quarter of its audience in November while NZI Business and Breakfast continued to edge ahead.”
In this week’s Consumer Counsel:
Physical distance matters not. Digital tribes rule the roost. And KPMG International has put together a white paper that examines the need for marketers to target customers in a completely different way.
In this week’s Media Counsel: A new TV channel debuts and its, ahem, stablemate graciously moves over.
Four decades of monster-related carnage, epic natural disasters and ruthless alien invasions caught on film and mixed with a jaunty Gershwin number. Those New Yorkers are a resilient bunch.
Despite what mother said, laughing at the expense of others is the best kind of laughing.
An …
Esquire magazine recently released its new ‘augmented reality’ December issue. Readers were implored to download an app and then hold their magazine up to a webcam to make Robert Downey Jr (an appropriate subject given his well-publicised penchant for reality augmentation in the past) come to over-excited life. There’s also a weather-dependent fashion portfolio, a time-sensitive updated Funny Joke from a Beautiful Woman and a few other slick features on offer.
Extreme sports aficionados, ravers, sugary-drink loving youngsters and other NZ Herald readers will soon be getting their mits on the The Red Bulletin, a self-styled “almost independent” monthly lifestyle magazine that covers music, art, culture, society and sport.
In June last year there was a blaze of publicity surrounding Flossie.com, a female-centric masthead that brought together the ‘best of the best’ female focused websites. But the blaze has well and truly subsided, advertising reality has bitten and Flossie Media Group has now decided to turn its back on the display advertising model.
Ryan Mudie has been appointed as group account manager for nzherald.co.nz and will join the team on 7 December.
Last week, Matt Blomfield, Hell Pizza comms manager and co-owner of Pitch Televsion, told StopPress a new reality TV show that pitted young advertising creatives against each other in a series of pitching battles had been commissioned by TVNZ and would screen on Saturday nights at 7.30pm starting in May.
Throwing the design of the Metro cover over to a bunch of ad creatives has lead to a “scratchable” magazine cover and an award for Samantha Holmes of Hamilton agency Brandish.
In this week’s edition of eBuzz from the Media Counsel: The NZ Herald Online adds shopping to its portfolio. But how exclusive are its offerings?
Naked has hired Simon Bird as one of the key personnel in its New Zealand operation. Management duties will be shared by Bird and Matt O’Sullivan, who left Carat after just nine weeks a few months back to set up the New Zealand arm of the international media agency.
The renovations are almost complete and MagMag says the launch of its new consumer magazine subscription website this week will open up a new era in magazine subscription marketing.
Tanning kits, kettles and wine have now joined political scandals, gruesome homicides and pictures of crocodiles being attacked by hippos on nzherald.co.nz after its new shopping section was released this week. And it’s just in time for Chrissy!
Photo: gotcha.co.nz
Hell Pizza love a bit of advertising-related controversy. And it created some more after releasing a couple of mobile billboards headlined ‘greed’ that featured head and shoulders photos of the founders of Hanover Finance, Mark Hotchin and Eric Watson.
This week from the Media Counsel: Christmas looms. But can Kiwi wallets be pried open?
Asia Pacific marcomms newspaper Media has announced its agency of the year shortlist and TBWA’s Andy Blood and DDB’s Toby Talbot are in the running for the creative of the year award.
With an array of animated whizzbangery, a smoke machine, a sultry female robot voice from the future, some impressive ratings data and a fair degree of warranted braggadocio, TVNZ announced their new season line-up tonight.
TVNZ has recently launched its new business marketing/sales website tvnzplanit.co.nz to help agency folk (and advertisers, if they’re that way inclined) access TV and online sales opportunities.
Sick of banging a collection of mystery meats on the barbie when guests come calling? Tired of ignoring the culinary master within and failing to expand the recipe repertoire? Becoming morbidly obese due to a constant diet of beer and fish ‘n’ chips?
Are print magazines doomed? Or do the digiterati need to get off their high horse and accept that good old tactile paper is here to stay?
StopPress believes the free-to-air RWC broadcasting orgy between Maori Television Service, TVNZ and TV3 is likely to be investigated by the Commerce Commission on the grounds of anti-competitive behaviour.