Browsing: Hell pizza

Opinion
The Year in Review: Denise Goodwin
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While Volkswagen dominates overseas, research showed that Kiwis thought the brand was too cold, too bland and too European. So to change that, it invested heavily in indigenous research and advertising, launched some very successful new products and quickly went from ‘niche street to main street’. National marketing manager Denise Goodwin opines on the year that was.

News
Joy, stars and heat
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Who’s it for: NZ Tax Refunds by Special Group and Finch

Why we like it: Everyone loves getting an unexpected windfall. And they’ve captured the difficulty of internalising such joy so you can spend it all yourself pretty well. Humour and tax, who would’ve thunk …

News
Film yourself feeling the burn, get a free pizza
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Hell Pizza is well-accustomed to gaining media attention with its controversial marketing stunts. But it has taken that to a whole new level with its Pizza Roulette promotion, which has been featured in the New York Times, TIME, Huffington Post and Reddit and also formed the basis of a story about sado-masochistic trends like the cinnamon challenge on CNN. We’ve got ten Pizza Roulette vouchers to give away to anyone foolish/brave enough to give it a go, so email editor@stoppress.co.nz if you’re game and we’ll let our robot of randomness decide who gets them. The only prerequisite is that you have to agree to film the process. 

News
Don’t drink and fry push sees Fire Service enter unholy union with Hell
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The Fire Service and M&C Saatchi recently launched a fairly unique campaign that features revellers after a big night out discussing the perils of drinking and frying—and, by extension, celebrating the joy of takeaways. Now, in another unusual step, it’s joined forces with Hell Pizza, which is putting the ‘Don’t drink and fry’ message on over a million pizza boxes and 100,000 scratch and win tickets that will be distributed in hospitality areas at night over the next two months.

News
Hell and BC&F add unique Asian flavour to menu
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If you like The Onion’s hilarious horoscopes or the many varieties of alternative fortune cookies, then you’ll probably also like Barnes, Catmur & Friends new Mis-Fortune Cookies for Hell Pizza, which offer a slightly different take on the typically positive messages usually found inside the traditional Chinese versions and are being sold in all 66 stores around the country. 

News
Hot cross blasphemy as pizza and church collide
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You can rely on the rather liberal St Matthew in the City church in Auckland to ruffle the feathers of the puritans and zealots with its ‘progressive’ billboards. And, as history has shown, you can also rely on Hell Pizza to stoke a few offensive coals with its advertising. Well, this Easter, the two of them have become surprising bedfellows. 

News
Hanover Finance and Chapman Tripp go to Hell
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Photo: gotcha.co.nz

Hell Pizza love a bit of advertising-related controversy. And it created some more after releasing a couple of mobile billboards headlined ‘greed’ that featured head and shoulders photos of the founders of Hanover Finance, Mark Hotchin and Eric Watson.