Media
Short film offers glimpse into future of filmmaking
A new short film from Film Construction and Media Design School is offering a glimpse into what the next generation of filmmaking looks like.
Browsing: Film Construction
Campaigns
ACCÂ releases new campaign via Film Construction and VML
New Zealand production company Film Construction has collaborated with VML to launch the latest campaign for ACC.
News
Rural insurer here, there and everywhere for Kiwis
Rural insurer FMG wants Kiwis to know it will always be with them, even throughout the ups and downs of rural life.
News
Film Construction showcases inspiring sports tale for Beef + Lamb NZ
This week marked the debut of a depiction of Stacey Waaka, the renowned rugby world champion, in the latest commercial from Beef + Lamb New Zealand.
News
St John and Good Gravy raise alarm with ‘Better Than Fine’
To raise awareness of personal medical alarms, Good Gravy teamed up with St John Medical Alarms to create a campaign Kiwis can connect with.
News
Film Construction welcomes British director Tom Wilson on board
Working between London, Bucharest, and Los Angeles, the prodigious talents of Director Tom Wilson are now available in Australasia.
Movings & Shakings
Chris Clark joins the Film Construction fold of filmmakers
Film Construction have added Director Chris Clark to their roster, for representation in New Zealand, Australia, and Asia.
News
Treasures brings back its All Blacks nappies, promoting them again with pint-sized fans
You would have to try very hard not to bump into some kind of All Blacks-related product these days, particularly with the Rugby World Cup 2015 drawing closer by the day. One of these brands is Treasures, which has relaunched its ad promoting its All Blacks themed nappies, which screened during the last Rugby World Cup.
Movings & Shakings
Movings|Shakings: 22 May
News from Fairfax, Tourism New Zealand, Marketo, Film Construction, TVNZ, Colenso BBDO, Exposure, Pure SEO and Countdown.
News
TVCs of the Week: 14 October
Orcon, a double for ANZ, Lift Plus and Semble walk under our guard of honour this week.
Movings & Shakings
Movings/Shakings: 10 October
Industry happenings at NZME, Lotto NZ, Skoda, Film Construction, Vodafone and DB Breweries.
News
Doin’ it for the kids: Film Construction’s charitable cardboard art
Cure Kids’ Red Nose Day fundraising effort culminated in the 3.5 hour televised event Comedy for Cure Kids on TV3 on 23 August, which raised $1.4 million for child health research in New Zealand. And Film Construction played a big role, filming eight short, cardboard-heavy films for the broadcast.
News
Hubbards looks to regain its mojo with TV dalliance
While visiting New York in 1987, Dick Hubbard told his wife Diana about his idea to start a cereal company that would “make New Zealand proud and healthier at the same time”. Since then it has grown into a sizeable business that continues its breakfast battle with big beasts like Sanitarium and Kellogg’s. But it’s trying to up its game with a new integrated campaign via Hunter.
Awards
AUT offers up some sacrificial lambs to adland’s high priests
It’s that time of year again, when fresh faced young’uns with dreams of creative greatness prostrate themselves in front of adland’s judgemental powerbrokers and show off the year’s handiwork. So get thee to the end of year show for the AUT Ad Creativity course on Friday 9 November at the Film Construction building in Minnie St if you want to see it.
News
MasterCard space invader takes people’s prize, Lumino’s pashfest takes booby prize and Fair Go increases eyeballs for Ad Awards—UPDATED
There are some brilliant ads that bring joy to viewers and add to the pop-cultural landscape. And there are many more horrible ads that do the exact opposite. Either way, there’s no doubt humans have a love/hate relationship with advertising, as evidenced by the continuing popularity of Fair Go’s Ad Awards, which increased its audience from last year and crowned MasterCard’s All Blacks ‘Tight on Tour’ ad as the best and Lumino The Dentist’s ‘Love Your Smile’ ad as the worst.
Movings & Shakings
Moving/Shakings: 9 October
King takes a break, Connan James sharpens his lance, Clemas returns for another stint in OMANZ chair, Film Construction signs two up-and-coming Kiwi directors and Derek Handley snuggles up with Richard Branson.
News
Treat ’em mean, keep ’em keen: Henry’s ‘special blend of meanness’ called on for local Snickers push
Hunger-based angriness, or, as the experts call it, ‘hungangriness’, is a horrible affliction. Some might say the same about Paul Henry. So it’s quite fitting that he has be called upon to run the New Zealand leg of the global ‘You’re Not You When you’re Hungry’ campaign.
StopPress exclusives
The Mission continues (to win) as 2degrees takes annual Ad Impact Award
As part of the Ad Impact Awards, Colmar Brunton asked approximately 4000 Kiwi consumers for their thoughts on all of last year’s new brand ads and the top six were announced a couple of weeks back. But the big annual winner is 2degrees and TBWA\’s ‘Mission HQ’, which scored significantly above average across the board in all the key impact measures.
News
On a mish and a prayer: 2degrees and TBWA\’s deep impact
2degrees and TBWA\ claimed victory in the March 2011 edition of Colmar Brunton’s Ad Impact Award with its animated ‘Bruce & Brian’ spot. And it’s come out on top again with a brand ad that trumpets the continuation of ‘the 2degrees Mission’.
News
Handy auto-arms, and the AX12 metal detector
Who’s it for:Â 2Degrees Mobile by TBWA and Film Construction
Why we like it: Two words, Rhys Darby. He appeals to all demos with the trademark quirky geek style.  And we want some “handy auto-writing arms” too.
Who’s it for:Â Axis Awards 2012, CAANZ …
News
Hot, cold and victorious
Who’s it for: Hallensteins by Publicis Mojo and Thick as Thieves
Why we like it: What do Mexico and Matt Dillon have to do with a Kiwi clothes brand? We’re not entirely sure. But it looks good, it’s about Brothers, and it fits into Hallensteins …
News
Raising roofs—and rugby spirits
Who’s it for: Mitre 10 Mega and Plunket by DraftFCB and Flying Fish
Why we like it: We’re suckers for time-lapse, especially when it’s used to promote a campaign helping to raise money for Plunket. A good idea, well-made and a nice original track from …
News
Advertising vérité does the business as Unitec three keep on learnin’
The first phase of Unitec and Special Group’s year-long ‘Change Starts Here’Â kicked off back in January. And stage three of the ‘reality advertising’ campaign has gone live on TV3 and FOUR this week, with Special Group’s Tony Bradbourne saying the feedback has been phenomenal so far.Â
News
McD’s pumps up the patriotism for ‘Just Because’ push
 Whether it’s banks, bacon, lamb, insurance or telcos, there’s no shortage of brands trying to tap into the idea of New Zealandness. And McDonald’s and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.
News
Phone home
Who’s it for: Telecom by Saatchi & Saatchi and Prodigy
Why we like it: It’s a fairly earnest, emotional affair, but it’s beautifully shot, well written and it uses a range of scenes and an accurate insight to show why so many different people are so …
News
Editing, Visual Craft & Direction (on any screen): Capital City Films, Curious, Robber’s Dog, Flying Fish, Film Construction + The Sweet Shop
In the Editing category, Capital City Films took a silver for Frucor’s ‘Ladders’, Robber’s Dog took bronze for DDB and Volkswagen’s ‘Milk Run’, while Curious came away with two bronzes, one for Liam Finn’s Guide to New Zealand for Tourism New Zealand and the other for Nike’s ‘The Tomic Incident’; in Visual Craft, Capital City Films and Sky took gold for ‘Leafblower’ and silver for Frucor’s Ladders, while Flying Fish picked up a bronze for Vodafone’s ‘In With the New’; and in the Direction section, Capital City Films took another gold with ‘Leafblower’ and three other bronzes were handed out, one for Capital City Films and Frucor’s ‘Ladders’, one for The Sweet Shop and Lotto’s ‘Lucky Dog’ and one for Film Construction’s ‘ALAC Sam’.Â
News
Taste of Kiwi given as AWARD finalists announced
The first round of finalists for AWARD have been announced, with Special Group, DDB, DraftFCB, Colenso, M&C Saatchi, Clemenger BBDO, AIM Proximity, Flying Fish, The Sweet Shop, Film Construction, YukFoo and Curious Film among those that made the cut in the Direct Marketing, Craft in Film and Craft in Print categories. More category finalists will be announced soon and the awards will be dished out on 25 February.
News
Advertising—now with real people
Who’s it for: Unitec by Special Group and Film Construction
Why we like it: Filming three students at the start of the school year to promote an academic institution is a particularly brave move, but taking the reality TV approach appeals to the …
News
All change: Special Group and Unitec keep it real with innovative new docu-ad campaign
Education is all about aspiration; about the promise of knowledge eventually leading to a better lot for the students and their loved ones. And Special Group’s new ‘Change Starts Here’ brand campaign for the Unitec Institute of Technology aims to tap into that—although in a way not seen before in New Zealand.
Vicky Te Puni