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Browsing: Film Construction

News
Saatchi’s and BCRT make the C word relevant to all Kiwis with ‘1 in 9’
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The Breast Cancer Research Trust (BCRT) certainly raised awareness with its ‘no big deal’ billboards last year. But it also raised the ire of some of those most affected by the disease. This time, however, the charity that aims to find a cure for the disease by 2018 through funding for innovative research initiatives and its agency Saatchi & Saatchi have taken a more traditional approach to putting breast cancer in the spotlight with an emotive new integrated campaign called ‘1 in 9’.

News
New Zealanders still in love with Rhys’s 2degrees pieces
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Who it’s for: 2degrees by TBWA\ and Film Construction

Why we like it: Rhys Darby has been the perfect frontman for a challenger brand like 2degrees and his quirky sense of humour certainly seems to have resonated with New Zealanders in the year or so since the mobile network’s launch. The ads are enjoyable in their own right, but they also seem to have had the desired commercial effect, and the company’s goal of gaining double-digit market share (oh, and giving Kiwis cheaper mobile calling) is apparently within sight. And that’s worth a bit of a nudge, a bit of a wink, a bit of self-deprecating laugh and a bit of a celebratory TVC. 

Awards
The children: our future
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Advertising folk are invited to take a gander at the future of New Zealand advertising as the AUT adschool students of 2009 get their portfolios out for the world to see.

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